Chapter 6: The Media

1. Chapter 6: The Media

2. Question • Mass media include all of the following EXCEPT • the Internet. • television. • magazines. • books. • radio.

3. Answer • Mass media include all of the following EXCEPT • the Internet. • television. • magazines. • books. (Correct. See p. 159) • radio.

4. Question • The mass media with the biggest growth in their news audience is • Fox News. • the Internet. • the network news channels. • MSNBC. • the National Enquirer.

5. Answer • The mass media with the biggest growth in their news audience is • Fox News. • the Internet. (Correct. See p. 165) • the network news channels. • MSNBC. • the National Enquirer.

6. Question • The three largest weekly newsmagazines in the U.S. are • Time, Newsweek, and U.S. News & World Report. • Readers Digest, Time, and U.S. News & World Report. • The Nation, Harper’s, and Time. • Harper’s, Time, and Reader’s Digest. • Time, Newsweek, and Reader’s Digest.

7. Answer • The three largest weekly newsmagazines in the U.S. are • Time, Newsweek, and U.S. News & World Report. (Correct. See p. 162) • Readers Digest, Time, and U.S. News & World Report. • The Nation, Harper’s, and Time. • Harper’s, Time, and Reader’s Digest. • Time, Newsweek, and Reader’s Digest.

8. Question • _____ has the biggest news audience for all the mass media. • The Internet • Radio • Television • Newspapers • Time magazine

9. Answer • _____ has the biggest news audience for all the mass media. • The Internet • Radio • Television (Correct. See p. 163) • Newspapers • Time magazine

10. Question • Private ownership of mass media ensures that news is selected for its • educational value. • shock value. • political importance. • international importance. • audience appeal.

11. Answer • Private ownership of mass media ensures that news is selected for its • educational value. • shock value. • political importance. • international importance. • audience appeal. (Correct. See p. 168)

12. Question • The primary risk associated with concentrated ownership of the media is • repetition of soft news stories in many markets, so all local diversity is lost. • the failure of one station will lead to the failure of others, and many stations will go off the air. • increasingly conservative analysis of political news. • a few owners could control the news flow to promote their own political interests. • none of these.

13. Answer • The primary risk associated with concentrated ownership of the media is • repetition of soft news stories in many markets, so all local diversity is lost. • the failure of one station will lead to the failure of others, and many stations will go off the air. • increasingly conservative analysis of political news. • a few owners could control the news flow to promote their own political interests. (Correct. See p. 170) • none of these.

14. Question • The Federal Communications Commission regulates communications via all of the following EXCEPT • telepathy. • telephone. • telegraph. • television. • satellite.

15. Answer • The Federal Communications Commission regulates communications via all of the following EXCEPT • telepathy. (Correct. See p. 172) • telephone. • telegraph. • television. • satellite.

16. Question • Information given “on background” means • it is background information that puts the real story in context. • the information can be quoted, but the source cannot be identified. • it cannot be printed. • the information cannot be quoted, but the source can be identified. • it is absolutely relevant to the story in question, but the source is irrelevant.

17. Answer • Information given “on background” means • it is background information that puts the real story in context. • the information can be quoted, but the source cannot be identified. (Correct. See p. 175) • it cannot be printed. • the information cannot be quoted, but the source can be identified. • it is absolutely relevant to the story in question, but the source is irrelevant.

18. Question • Horse race journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Triple Crown. • press scrutiny of public institutions and investigating perceived misconduct.

19. Answer • Horse race journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. (Correct. See p. 177) • coverage of the Triple Crown. • press scrutiny of public institutions and investigating perceived misconduct.

20. Question • Watchdog journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Westminster Kennel Club show. • press scrutiny of public institutions and investigating perceived misconduct.

21. Answer • Watchdog journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Westminster Kennel Club show. • press scrutiny of public institutions and investigating perceived misconduct. (Correct. See p. 187)