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Efficient Airline Information Systems Optimization for Competitive Edge

Explore the integral role of information systems in airlines, from managing demand and operations to enhancing customer service and profitability. Learn about the evolution of airline information systems and their impact on planning, marketing, selling, and complying with regulations.

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Efficient Airline Information Systems Optimization for Competitive Edge

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  1. Introduction to Information Systems McKenna Center for LeadershipSchwartz School, St. F. X.

  2. Airlines and IS • Fundamental to • Planning • Marketing • Selling • Operating • Administering/Financing • Complying with regulations\

  3. Matching Supply with Demand • Where, when and how often to fly with which air craft? • Demand / DOT files • Traffic exchange files • Historical Company files

  4. Understanding and keeping customers • Frequent Flyer Programs • Loyalty was original objective • Greater understanding of travel/demand patterns • Incentives to fly more • Communication / segmentation / special offers • Customer service • Customer Profitability

  5. Selling • File cards to punch cards to SABRE • Keeping track of • schedules, seats, fares • Enabled an explosion fares and fare rules • Contributed to hyper-competitiveness • Originally internally focused • Then became a distribution / communication tool • Now a key competitive tool

  6. Operations • Flight Operations • Scheduling air craft and crew • Flight Planning, Weight and Balance, Dispatching, Tracking • Off Schedule Operations (delays and cancels) • Airport operations • Customer Service, Gate assignments, • Baggage • Maintenance and Engineering

  7. Administration • Financial Systems • Spending • Payables • Purchasing/supply chain • Personnel/HR Systems

  8. Themes • Capture current information to • understand what is happening • build historical data bases • Use historical data to predict the future • Use prediction capabilities to make precise, complex real-time decisions • Automate the execution, monitoring, alerting and recording of activities, communication/distribution of information • Simplify interfaces to allow broader use and combinations of different data sets • Increasing use of self service

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