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8 Ways to Use Social Media Marketing to Humanize Your Brand

Learn how to balance data-driven B2B digital marketing with social media marketing strategies to ensure personal connections aren't lost while pursuing clicks and conversions.<br><br>https://www.okkoglobal.com/8-ways-use-social-media-marketing/<br>

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8 Ways to Use Social Media Marketing to Humanize Your Brand

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  1. 8 Ways to Use Social Media Marketing to Humanize Your Brand With more and more B2B interactions taking place online in the era of digital marketing, it’s simple to become engaged in the chase of clicks and conversions. We analyze website traffic closely, examine lead-generating funnels, and work hard to make every step of the client journey as efficient as possible. Additionally, we leverage social media marketing to reach broader audiences and engage with potential clients on platforms where they are most active. But sometimes, just constantly focusing on the data, we might lose sight of the most crucial component, which is the personal connection.

  2. Techniques to Humanize Your Brand with Social Media Marketing 1. Show Your Humorous Side Laughing is a universal language, let’s accept it. One of the best ways to start a conversation with your audience is to share a humorous joke, meme, or interesting statement that can fit in with your brand voice and your targeted market.. 2. Behind-the-Scenes People are naturally interested in learning about a business’s internal operations. Allow your audience to gain insight into how your company operates internally. 3. Understand the Power of Storytelling Humans are very interested in storytelling. Use social media to communicate interesting narratives about your brand’s views, goals, and impact.

  3. 5. Celebrate Wins (Big and Small) Social media is used not only to promote products but also to celebrate and acknowledge life’s small achievements and milestones. 6. Respond to Negative Feedback As we all know nobody is perfect. If you receive unfavorable feedback on social media, respond quickly and appropriately. 7. Celebrate Your Employees Social media is an excellent way to recognize and appreciate what they have achieved. Share birthday shout-outs, work anniversaries, or even team member achievements outside of work. 8. Embrace Humor (When Appropriate) Infuse your social media content with personality and humor to resonate with your audience on a deeper level.

  4. CONTACT US [ +1 (925) 505-4414 info@okkoglobal.com www.okkoglobal.com Main Office: Okko Global Services LLC, 3680 Wilshire Blvd Ste P04 - 1070 Los Angeles, CA 90010

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