Four Ways to Leverage Social Media in Your Marketing

1. Four Ways to Leverage Social Media in Your Marketing

2. Create Customer Centered Content • Make it relevant to spark conversation among prospects and customers

3. Create Customer Centered Content • Use blog articles, surveys, videos, podcasts, and links to draw clients in

4. 1. Create Customer Centered Content • Use content that's conversational and personal

5. 1. Create Customer Centered Content • Solve customer problems through tips, suggestions, and techniques

6. 1. Create Customer Centered Content • Encourage client participation through feedback and suggestions

7. 2. Get Visual • Pictures and videos can be even more effective than words when it comes to social networking

8. 2. Get Visual • Frequently updated photos and videos can improve your SEO tremendously

9. 3. Leverage Your Blog • Provide a voice for your campaign • Use content that speaks to your target audience

10. 3. Leverage Your Blog “Companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors.” -Hubspot

11. 4. Integration with Email • Extend the reach of your emails by including social sharing and social connection options in your emails

12. 4. Integration with Email • Ask subscribers to share the email • Offer incentives to those who connect with you on social media

13. 4. Integration with Email • Remember, the more people that share your email, the greater potential you have for opens, clicks, and conversations!

14. 4. Integration with Email • Advise prospects to text their email address to you, so they can become a part of your email list

15. Our Services • Email marketing campaigns • Social media marketing campaigns • Print marketing campaigns • Advertising • Web site design and copywriting • Direct mail • Public Relations

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