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Kentucky Dept. of Fish and Wildlife Resources Gift Card Program

Kentucky Dept. of Fish and Wildlife Resources Gift Card Program. Making Our Products And Services More Convenient. The Gift Card Industry. Information from National Retail Federation Annually, gift cards are a $40 Billion industry Gift card sales historically grow 20% compounded annually

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Kentucky Dept. of Fish and Wildlife Resources Gift Card Program

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  1. Kentucky Dept. of Fish and Wildlife Resources Gift Card Program Making Our Products And Services More Convenient

  2. The Gift Card Industry • Information from National Retail Federation • Annually, gift cards are a $40 Billion industry • Gift card sales historically grow 20% compounded annually • Gift card holiday sales hit $18.8 Billion in 2005 and $24.4 Billion in 2006

  3. Consumer Statistics • Cards are most popular among ages 25-34 • 75% of all U.S. Adults have purchased or received a Gift Card • 93% of all U.S. Teens have purchased or received a Gift Card • 60% of Gift Cards purchased during holiday period • Birthdays are cited as the most popular giving occasion

  4. Consumer Statistics (continued) • Gift Cards became the most popular gifting item in 2005 surpassing apparel as the #1 Gift for the Holidays • 75% of card recipients often spend more than the value of the card • 2 in 10 consumers that received a card had never frequented the establishment before (new customers)

  5. Why Gift Cards? • Energizes New Sales / Drive Significant Revenue Growth • Capture More of Customer’s Dollar • Improves Operating Efficiencies • Improves Consumer Satisfaction • Make program apart of customer acquisition / marketing strategy

  6. Marketing and Promotions • In Store • Online (web sales) • Agency/License Vendor to Consumer • Agency Incentives • Third Party License Specialist • New Customer Promotions • Hook to Promote other Products • Endless Possibilities

  7. Benefits • Value added Services/Convenience • New and effective way to Market product • Adds new selling locations for license buyers • Increase traffic for Fish and Wildlife • Incremental revenue stream by selling more Gift Cards

  8. Promotional Contests • Give Away/Promotional Gift Cards w/Vendors • Dollars spent - $50-$100 purchase on vendor merchandise, receive a $5-$10 F&W Gift Card • Purchase on certain products • New Vendor Store Location (Grand Opening Promotion) • Incorporate with Agency Marketing Campaign (Think Gift Cards)

  9. How about a little Q&A

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