80 likes | 326 Views
ETHICAL ASPECTS OF ADVERTISING. Truth in Advertising! What is deception? Puffery!. FTC. Consent Order Cease-and-Desist Order Affirmative Disclosure Corrective Advertising Celebrity Endorser: Must use product!. REGULATORY ESSENTIALS. Self Regulation Industries
E N D
ETHICAL ASPECTS OF ADVERTISING • Truth in Advertising! • What is deception? • Puffery!
FTC • Consent Order • Cease-and-Desist Order • Affirmative Disclosure • Corrective Advertising • Celebrity Endorser: Must use product!
REGULATORY ESSENTIALS • Self Regulation • Industries • Ad agencies • Media organizations • BBB • NAD-NARB