The Art of Teaching: Serving the Greater Good

1. The Art of Teaching: Serving the Greater Good Presented by Raymond P. Fisk University of New Orleans

2. Finding Your Own Style • Work at the art of teaching, but find your own style. • Stay focused on captivating and inspiring students. • Use humor, but carefully. • Take risks, make mistakes. • Don’t be afraid to be theatrical. • Don’t be afraid to be stern. • Don’t be afraid to be obsessive.

3. Teaching Skills Grid

4. Students as Customers vs. Products • Calling students “customers” is common. • While I think there are some very important customer service aspects to working with students, I think they are primarily our “products.” • Hence, “serving the greater good” means serving the many customers awaiting our graduates.

5. Learn-Feel-Do • This popular description of the stages of knowledge captures a common flaw in business education. • It is easy to focus on the cognitive knowledge of marketing. • It is harder to teach students the emotional meaning of marketing. • It is even harder to coach them through the process of doing marketing.

6. Rigor & Teaching Evaluations • There is a common notion that being a more rigorous teacher causes lower teaching evaluations. • It can, if students are convinced the rigor is unfair. • It won’t, if students are convinced the rigor is necessary. • Students will rise to inspiring challenges.

7. Handout Examples of My Own Obsessiveness • Marketing Skill Set • Teams and Teamwork • Guidelines for Marketing Strategy • Guidelines for Preparing Papers • Presentation Guidelines for Marketing Strategies Handouts

8. Teaching in the 21st Century • Collaborative Learning • Teaching Technology • International Teaching