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STAR THEATRES

STAR THEATRES. STAR THEATRES. HISTORY Founded in 1984 by Jim and Barrie Loeks 10 Theatres and 156 screens Star Southfield is referred to as the ‘jewel in the Star Crown’. MARKET ANALYSIS. MARKET ANALYSIS. MARKET ANALYSIS. MARKET ANALYSIS. MARKET ANALYSIS. MARKET ANALYSIS.

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STAR THEATRES

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  1. STAR THEATRES

  2. STAR THEATRES HISTORY Founded in 1984 by Jim and Barrie Loeks 10 Theatres and 156 screens Star Southfield is referred to as the ‘jewel in the Star Crown’.

  3. MARKET ANALYSIS

  4. MARKET ANALYSIS

  5. MARKET ANALYSIS

  6. MARKET ANALYSIS

  7. MARKET ANALYSIS

  8. MARKET ANALYSIS

  9. MARKET ANALYSIS

  10. MARKET ANALYSIS

  11. MARKET ANALYSIS

  12. MARKET ANALYSIS

  13. MARKET ANALYSIS

  14. MARKET ANALYSIS

  15. MARKET ANALYSIS

  16. MARKET ANALYSIS

  17. MARKET ANALYSIS

  18. Direct Competitors • AMC Theatres • MJR Theatres • National Amusements • Phoenix Theatres • Shore Theatres

  19. COMPETITIVE ANALYSIS

  20. Indirect Competitors Home Entertainment Centers DVD Purchases

  21. 4 P’s • What am I selling? (Product) • How much should I charge? (Price) • Where should I sell it? (Place) • How do I tell people about it? (Promotion)

  22. PRODUCT “EXPERIENCE”

  23. PRICE

  24. PLACE PLACE PLACE Clinton Township Madison Heights Lincoln Park

  25. THEATER PROMOTION AND ADVERTISING Newspaper - Film Specific Advertisements • Prepared by Movie • Studios • No Differentiation • between Theaters • Digital Technology • gives Star Southfield • Advantage on Star Wars

  26. THEATER PROMOTION AND ADVERTISING Newspaper - Theater Listing • Alphabetical • No • Differentiation • Between Theaters • Consumer Picks • Location First

  27. THEATER PROMOTION AND ADVERTISING Electronic Media - Web Site • Managed by • MovieFone • Bare Coverage of • non-Theater • Activities

  28. THEATER PROMOTION AND ADVERTISING Electronic Media - MovieFone • Star Theatre Chain • is Featured Partner • Non-Theater • Businesses Not • Represented

  29. THEATER PROMOTION AND ADVERTISING Promotional Events - Special Screenings • National & Local • Sponsorship • Open to Public • Free Advanced • Passes

  30. COMPLEX PROMOTION AND ADVERTISING On-Site Promotions • No Cross Promotions • Every Business for • Itself

  31. COMPLEX PROMOTION AND ADVERTISING Off-Site Promotions • Theater Promotion in • Forefront • Cross Promotion Rare • Lots of Work with Media • Partner

  32. COMPLEX PROMOTION AND ADVERTISING PROMOTIONAL SITE FOR OTHER ORGANIZATIONS • Vanilla Coke • Argentine Tango • Cingular Cellular

  33. SWTO STRENGTHS • High Brand Awareness • Suburban locations

  34. SWTO WEAKNESSES • Capital Intensive • Risk not being full for each movie

  35. SWTO THREATS • Growth of Home Theater Market • Growth and convenience of DVD’s • Downloading movies from Internet

  36. OPPORTUNITIES • Redesign website • Discount online ticket purchases • Star Loyalty Cards • Joint Promotions • Intermission

  37. OPPORTUNITIES Promotional Opportunities • Theater ticket stubs / discount coupons • Frequent buyer clubs / offers • Discounted theater passes • Expanded newspaper movie listings • Detailed Internet Listings • Complete Online amenities lists

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