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Bryce Whittaker

Bryce Whittaker. Online Communications Portfolio Prepared for the American Society of Consultant Pharmacists March 25, 2010. Online advertising. Created and led production of dozens of successful online ad campaigns. Ad tied to general news cycle.

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Bryce Whittaker

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  1. Bryce Whittaker Online Communications Portfolio Prepared for the American Society of Consultant Pharmacists March 25, 2010

  2. Online advertising • Created and led production of dozens of successful online ad campaigns

  3. Ad tied to general news cycle • Tied core campaign messaging to an Olympic event • Ran on CNN’s home page Animation may be viewed in slideshow mode only.

  4. Ad tied to legislation • Animated ad drew in visitors to site • Landing page clarified issue and asked visitors to send a letter to their elected officials using our system Animation may be viewed in slideshow mode only.

  5. Ad complementing offline activity • Ads were placed next to preroll video advertising • Animated versions stood alone on standard buys

  6. Website production • Created hub sites for a variety of public affairs campaigns • Populated content via content management systems and raw HTML • My first public affairs project and it is still running

  7. Website coordination • Managed hub site for national campaign • Integrated RSS feeds and flexible promotion boxes to keep content fresh • Personally managed all page content via CMS • Coordinated site with dependent blogs, social media and offline activities

  8. Rich media feature • Created and led production of award-winning learning module

  9. Campaign microsite • Led creation and production of site • Shot and edited two stops worth of video • Closed captioned all videos • Customized YouTube channel to coordinate color pallette

  10. Blog management • Maintained content and aging links • Led selection of page features and technical platform • Shot and edited video blog posts

  11. Online auctions and ecommerce • Developed custom tool for listing management • Worked with eBay to create custom pages and get special home page promotion • Managed post sale workflow • Shot and edited product photography

  12. Ecommerce • Managed over 40 clients with over 120 online stores and rewards programs • Designed home pages and configured templates • Digitally decorated product images • Wrote product description copy

  13. Social media • Setup and customized accounts • Populated content • Incorporated automatic Tweets into site pages and promotions

  14. Online video • Created several video campaigns • Produced, shot and edited video • Closed captioned video for accessibility and SEO

  15. Email • Managed outgoing emails to lists • Created email template • Managed lists

  16. Questions? Call Bryce at 571-338-7528 or email brycedub@xmission.com

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