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John Pluthero Executive Chairman, Cable and Wireless UK. THE OPPORTUNITIES OF A CONVERGED WORLD THE BIG BUSINESS PERSPECTIVE JOHN PLUTHERO EXECUTIVE CHAIRMAN, CABLE & WIRELESS. THE INTRODUCTION OF IP TECHNOLOGY AND CONVERGENCE WILL FUNDAMENTALLY CHANGE THE WAY YOU DO BUSINESS TODAY.
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John Pluthero Executive Chairman, Cable and Wireless UK Telecoms Convergence and Infotainment
THE OPPORTUNITIES OF A CONVERGED WORLD THE BIG BUSINESS PERSPECTIVE JOHN PLUTHERO EXECUTIVE CHAIRMAN, CABLE & WIRELESS
THE INTRODUCTION OF IP TECHNOLOGY AND CONVERGENCE WILL FUNDAMENTALLY CHANGE THE WAY YOU DO BUSINESSTODAY
YEAH RIGHT! (WE’VE HEARD IT ALL BEFORE)
GOD BLESS THE FUTUROLOGISTS (WHERE’S MY JET PACK?) 1965 BY 1985 MACHINES WILL BE CAPABLE OF DOING ANY WORK MAN CAN DO • 1979 • IF WE HAVE ENOUGH COMPUTERS AND LINK THEM ALL TOGETHER, THEN NOBODY WILL NEED PAPER 1989 VIRTUAL REALITY WILL REPLACE TV BY THE YEAR 2000 • 1992 • WITHIN 10 YEARS WE WOULD ALL ORDER OUR HOUSES ON THE INTERNET AND THEY WOULD BE DELIVERED TO WHERE WE WANTED THEM BY AIRSHIP AND DROPPED FROM THE AIRSHIP 2003 ALL HOUSEHOLD ITEMS WILL BE NETWORKED, INTERNET CONTROLLED AND ABLE TO TALK TO EACH OTHER WITHIN 2 YEARS
LET’S SEPARATE THE SELL FROM THE REALITY (AND STOP BUYING THE SNAKE OIL)
MYTH EVERYTHING YOU ALWAYS HAD AND MORE REALITY IP IS OFTEN CHEAPER AND MORE FLEXIBLE BUT IT CAN BE LESS SECURE AND LESS STABLE (SOMETIMES YOU DO GET WHAT YOU PAY FOR)
MYTH IT’S ALL OR NOTHING REALITY YOU DON’T NEED TO RIP AND REPLACE TO GET THE BENEFITS OF IP TECHNOLOGY PARTICULARLY WHEN YOU HAVEN’T YET SEEN THE FINANCIAL UPSIDE OF YOUR LAST NETWORK INVESTMENT (DON’T YOU NEED TO START FROM WHERE YOU ARE?)
MYTH EVERYTHING WORKS TOGETHER, PERFECTLY REALITY IF ONLY THE SINGLE PROTOCOL WORLD IS COMING, BUT IT’S STILL A WAY AWAY (REMEMBER PLUG AND PLAY?)
MYTH IT’S GOING TO CHANGE YOUR BUSINESS REALITY MAYBE, BUT IT CERTAINLY CHANGES MINE OLD RULES STILL APPLY IT’S ABOUT HAVING A PARTNER THAT CAN HELP YOU MAKE THE BEST OF THE OPPORTUNITY (SMART PEOPLE STILL BEAT SMART TECHNOLOGY)
SO, SHOULD YOU PLAY? (YES, BUT ON YOUR TERMS)