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Marketing Systems

Marketing Systems. Obj : Describe methods used to market livestock and poultry. . Market Methods. Terminal Markets Auction Markets Direct Selling Electronic Marketing Futures Market & Hedging . Terminal Markets .

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Marketing Systems

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  1. Marketing Systems Obj: Describe methods used to market livestock and poultry.

  2. Market Methods • Terminal Markets • Auction Markets • Direct Selling • Electronic Marketing • Futures Market & Hedging

  3. Terminal Markets • Central markets on public stockyards where livestock are consigned to a commission firm to bargain with purchases or buyers for a certain fee • Facilities are owned and operated by a stockyard company • Company charges for the use of the facilities and feed fed while they are in the stockyard • Charge for • Yardage, feed, insurance, selling fees • Seller receives the net amount after the charges are taken out

  4. Terminal Market • Fewer exist today than in 1920’s & 30’s • Most are in Western states • Located near population centers and packing plants

  5. Auction Markets • Public bidding with the animals selling to the buyer who bids the highest

  6. Direct Selling • Farmer sells straight to buyer with no middle person or firm receiving commissions or fees

  7. Electronic Marketing • Auctioning online using computers

  8. Futures Market & Hedging • Legal document calling for delivery in the future, locking in a future delivery price

  9. Vertical Integration • Two or more steps of production, marketing, and processing are linked together usually by contract between producers and feed manufacturers or between producers and processors or include all three • About 99% of all broilers and a very high percentage of turkeys and laying hens and swine are grown and marketed through vertical integration contracts

  10. Become a Livestock Marketing Expert! • Visit each station and read the assigned documents • Develop a 5 sentence paragraph to define each market • Develop a list of PROS (3) and CONS (3) for each type of market • You will have approximately 15 minutes at each station…GO!

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