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Marketing Facts

Marketing Facts. The Real Cost of Healthcare for Women. The Real Cost of Healthcare Inflation 2004 Kaiser Family Foundation Women & Healthcare, a National Profile. Too Poor to Get Well. 27% of elderly women and 67% of uninsured women delayed or went without care due to high medical costs.

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Marketing Facts

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  1. Marketing Facts The Real Cost of Healthcare for Women

  2. The Real Cost of Healthcare Inflation2004 Kaiser Family FoundationWomen & Healthcare, a National Profile Too Poor to Get Well • 27% of elderly women and 67% of uninsured women delayed or went without care due to high medical costs. • 17% of women with private coverage delayed or went without care while 20% of women over the age of 18 did not fill a prescription because of cost.

  3. The Real Cost of Healthcare Inflation2004 Kaiser Family FoundationWomen & Healthcare, a National Profile • Only 40% of uninsured women over 40 had a mammogram within the last year. 74% of women with private coverage and 73% of women with Medicare received mammograms. • Women are more likely than men to use a prescription medication on a regular basis and are more likely to report difficulties resulting from them.

  4. The Real Cost of Healthcare Inflation2004 Kaiser Family FoundationWomen & Healthcare, a National Profile • One in 7 women report skipping or taking smaller doses to make prescriptions that last longer. • 23% of women have been diagnosed with depression or anxiety as compared to 11% of men. • 38% of women have chronic conditions that require ongoing medical attention as compared to 30% of men.

  5. The Real Cost of Healthcare Inflation2004 Kaiser Family FoundationWomen & Healthcare, a National Profile • One in 10 women care for a sick or aging relative. Among this group, 40% are low-income, 46% have a chronic health condition of their own, and 29% provide more than 40 hours of care per week.

  6. Marketing Facts About Women

  7. Women now account for over 50% of the labor force in the United States.

  8. GE, Exxon and Compaq have NO female officers and women make 76 cents on the dollar compared to what men in the same position make.

  9. In general network marketing is the only place a woman can make as much as a man for the same effort ….there is NO glass ceiling.

  10. Women areNatural Networkers • We’re moms. • We have jobs. • We’re creative. • We’re understanding. • We’re loyal. • We love to share experiences, ideas, feelings and most of all information. • We are committed to making the world a better place.

  11. Women start businesses at twice the rate of men (every 60 seconds). • Female owned and run businesses generate $3.6 trillion annually. • Women buy or influence the purchase of 85% of all consumer goods and women influence 80% of all healthcare decisions.

  12. Women buy 50% of the automobiles sold, and they influence the purchase of 80% of the automobiles sold.

  13. Pampering products have skyrocketed in the last few years – massages, creams, lotions, potions – products that make women feel better. • Women want control over their lives. • When it comes to their families, EVERYTHING MATTERS! (time, health, nutrition, sleep, safety, environment, fitness)

  14. Women are 3 times as likely to recommend brands to their friends. • 70% of women believe they learn the most about a new product from someone who already owns one. • We are constantly building relationships and networking.

  15. 85% of the Fortune 500 companies do not have a woman in the top 5 positions. • Women are returning home, not as home makers but as home workers…tired of fighting the glass ceiling.

  16. 66 Million women worked in 2001 • Life expectancy of women today is more than 80 years • 50% of all business travelers in 2004 were women • 27% of women working outside their homes out-earned their husbands

  17. WHY WOMEN BUY • Trust, value, and loyalty • Women are more likely to buy after 3 positive experiences • Referrals are the strongest form of marketing to women • 75% of women buy when they can avoid crowds and save time…men buy to save money • Women are loyal to brands and less swayed by price

  18. WHAT WOMEN WANT • Women want fairness, rewards, recognition, opportunities, and balance. • They want to feel valued, equal, and fairly rewarded. • Women in Nikken are innovative, inspiring, progressive women who share a modern VISION of SUCCESS where they can flourish as much as men for the same effort.

  19. WHAT APPEALS TO WOMEN ABOUT NIKKEN • 5-Pillars Philosophy • Balance in their lives • Time with their families • Equal pay for equal work • Recognition • Flexible work schedule • Support through Women’s Expos FREEDOM

  20. 68% of the work force (men and women) in the U.S. say they are burned out on their jobs.

  21. The Future is NIKKEN BE THERE

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