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New balance

New balance. “Let’s Make Excellent Happen!”. About. New Balance new ad campaign “Let’s Make Excellent Happen!” Two new shoe designs to their collection , the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe. Print ads. Print ads. Relation to class.

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New balance

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  1. New balance “Let’s Make Excellent Happen!”

  2. About • New Balance new ad campaign • “Let’s Make Excellent Happen!” • Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe

  3. Print ads

  4. Print ads

  5. Relation to class • Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand • They conducted a focus group to ensure that every component of this campaign relevant around the world • Utilized a publicity event to launch their new campaign • Incorporated comparative advertising into the ads for one of the new shoe designs

  6. References • http://www.boston.com/business/ticker/2011/03/new_balance_lau_1.html • http://www.youtube.com • http://www.newbalance.com

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