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New balance. “Let’s Make Excellent Happen!”. About. New Balance new ad campaign “Let’s Make Excellent Happen!” Two new shoe designs to their collection , the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe. Print ads. Print ads. Relation to class.
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New balance “Let’s Make Excellent Happen!”
About • New Balance new ad campaign • “Let’s Make Excellent Happen!” • Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe
Relation to class • Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand • They conducted a focus group to ensure that every component of this campaign relevant around the world • Utilized a publicity event to launch their new campaign • Incorporated comparative advertising into the ads for one of the new shoe designs
References • http://www.boston.com/business/ticker/2011/03/new_balance_lau_1.html • http://www.youtube.com • http://www.newbalance.com