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New Balance

The document retains information on New Balance Company. On aspetcs such as About, History, manufacturing, STP, etc.

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New Balance

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  1. About New Balance Athletics, Inc. (NB), best known as simply New Balance, is an American multinational corporation based in the Brighton neighbourhood of Boston, Massachusetts. The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers today. Nike is the market leader in US, Adidas distant No.2 and New Balance closely follows it at No.3

  2. Manufacturing • United States • United Kingdom Hence tend to be expensive than those of other manufacturers. USP New Balance differentiates their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow and/or very wide widths.

  3. Product Range • CLOTHING • Jackets & Hoodies • Long Sleeve Shirts • Pants • Short Sleeve & Sleeveless Shirts • Shorts • Socks • Digital Sport • ACCESSORIES AND GEAR • Baseball • Running • Training • Soccer • Tennis • Golf • Basketball • Lacrosse • Skateboarding ATHLETIC FOOTWEAR & FITNESS APPAREL AND ACCESSORIES SHOES • Running • Lifestyle • Training • Walking • Baseball • Skateboarding • Hiking & Trail • Boots • Soccer • Tennis • Golf • Lacrosse • Work Shoes • Basketball • Sandals

  4. STP Segment • Sport enthusiast  men, women& childrenlooking for apparel and shoes Target group • Young men women and kids from the upper middle class segment Positioning • Premium athletic footwear and apparel meeting the needs of the everyday athlete.

  5. For more information log on to http://www.newbalance.co.in

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