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Strategies for Recruiting TAA Participants

Strategies for Recruiting TAA Participants. Charlotte Harris and Susan Worden Region 2 TAACCCT Roundtable July 29-31, 2014. Session Objectives. Understand TAA program and benefits of enrolling TAA individuals 2. Discuss challenges 3. Identify strategies for recruiting/attracting TAA

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Strategies for Recruiting TAA Participants

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  1. Strategies for Recruiting TAA Participants Charlotte Harris and Susan WordenRegion 2 TAACCCT Roundtable July 29-31, 2014

  2. Session Objectives • Understand TAA program and benefits of enrolling TAA individuals • 2. Discuss challenges • 3. Identify strategies for recruiting/attracting TAA • individuals • Hear successful and innovative approaches from • grantees

  3. What is Trade Adjustment Assistance? • A program to assist workers who have become unemployed as a result of increased imports from, or shifts in production to foreign countries. • Goal is to help trade-affected workers return to suitable employment as quickly as possible.

  4. Who are the TAA Eligible Individuals? • Individuals who have • lost their jobs or • whose work and wages are reduced as a result of increased imports and • Require retraining in order to obtain suitable employment.

  5. What Are The Benefits of Enrolling TAA Participants? • Tuition for training (including classroom, distance learning, OJT, and apprenticeships) • Training related costs (computers, books, fees, certification exams, etc.) • Income support (usually equivalent to UI payments while the participant is in training) • Supportive services (transportation, subsistence when training is far from home) • Job search allowances • Job relocation allowances • Wage subsidies • “Wholistic” case management (what happens if health/personal issues lead to training interruptions?) • LMI tools and referrals

  6. Who Are Your State TAA Contacts?

  7. Expanded Contact Informationwww.doleta.gov/tradeact

  8. Recruitment Challenges

  9. Recruitment Challenges • Finding and/or Identifying TAA Eligible Students • Coordinating with Public Workforce System/TAA Office • Getting Students Involved/Lack of Enthusiasm • Combating Expectations in Rural Areas

  10. Recruitment Strategies Successful Strategies

  11. Recruitment Strategies • Establish Partnership with local Public Workforce System: • Develop a relationship with local workforce investment partners at the America Job Centers; Familiarize yourself with the Rapid Response Team • Establish partnership with local Trade Act Office; know your contact(s). • EducateTAA and TAACCCT Program Staff: • Dedicate time for the TAA Staff to brief the TAACCCT Team • Dedicate time for the TAACCCT Staff to brief the TAA Team • Commit to developing sustained relationship between TAA and TAACCCT • Communicate with Eligible Participants • Integrating TAA Career Coaches/Navigators • Establish campaigns promoting targeted programs of interests

  12. Recruitment Strategies – cont’d • Traditional Informational Materials • Newspaper, • Radio/Public Service Announcement, • Magazines • Participant Recruitment Assessment • Community Engagement • Social Media • Facebook, • Twitter, • LinkedIn, • Virtual Tours, • Youtube

  13. Next Steps: Replication How Do We Keep From Re-inventing the Wheel?

  14. Next Steps: Replication • Create Strong Partnerships in the Beginning • Public Workforce System • Trade Act Unit • Maintain Open Communication • TAA Partners • Public Workforce System • TAA Eligible Participants • Create Strong and Targeted Outreach Campaigns • Focused to meet the needs of different audiences • Based on specific industry/sector • Conducted through multiple platforms

  15. Next Steps: Sustainability

  16. Next Steps: Sustainability • Partnering with Statewide Business Associations • Leveraging Relationships with the Public Workforce System • Ensuring Outreach and Inclusion of Trade Act Office • Utilizing Career Coaches • Building the Career Pathways Model

  17. Resources • TAACCCT Community of Practice Site: https://etagrantees.workforce3one.org/page/resources/1001410556251221406 • Recruitment Strategies One Pager https://etagrantees.workforce3one.org/view/2001415550148013357/info • TAACCCT Success Story: Finding TAA-Eligible Participants https://etagrantees.workforce3one.org/view/2001417448359035491 • Obtaining TAA Participants Case Study https://etagrantees.workforce3one.org/view/2001419745821537674/info • TAA website: www.doleta.gov/tradeact

  18. Questions

  19. THANK YOU

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