Presented by: Paul Bartishevich President/CEO Finger Lakes Productions Int’l

1. Creating an Ocean Literate Society Presented by: Paul Bartishevich President/CEO Finger Lakes Productions Int’l Capitol Hill Oceans Week June 10, 2004

2. FLPI Radio Program Initiatives MicrobeWorld

3. The world’s only daily radio series highlighting ocean issues Heard on more than 275 stations in the US and around the world Funding and production support provided by: Produced in cooperation with:

4. Our Ocean World Editorial Resources and Contributors University of California at Santa Barbara University of Alaska at Fairbanks Oregon State University Florida International University University of Rhode Island University of North Carolina at Wilmington University of Wisconsin University of Idaho University of Colorado University of Hawaii University of Washington University of Minnesota University of British Columbia Northeastern University New York University Scientific Center of Monaco Tethys Research Institute Lawrence Berkeley National Laboratory International Tsunami Survey Team Southampton Oceanographic Center Ocean Wildlife Campaign Stanford University Florida State University Texas A&M University University of California at Davis University of California at Berkley SeaWeb Shoals Marine Laboratory Sea Education Association California Academy of Sciences National Coral Reef Institute National Research Council National Marine Educators Association National Marine Sanctuaries National Oceanographic Data Center Oxford University Manomet Center for Conservation Sciences New England Fisheries Management Council Mid-Atlantic Fishery Management Council Bahamas Reef Environment Educational Foundation MAST Academy Alaska SeaLife Center Miami Museum of Science Cabrillo Marine Aquarium Center for Biological Diversity U.S. Fish and Wildlife Service Coral Reef Alliance Florida Marine Research Institute Florida Keys National Marine Sanctuary Center for Marine Advanced Technology NOAA Offices Ocean Exploration Aquarius/ Girl Scout Initiative Pacific Marine Environmental Lab Monitor National Marine Sanctuary National Marine Fisheries Service Arctic Research Office Ocean Carrying Capacity Program Vents Program Other Offices Rosenstiel School -University of Miami The Ocean Conservancy (formerly the Center for Marine Conservation) Harbor Oceanographic Institution Woods Hole Oceanographic Institution Scripps Institution of Oceanography Monterey Bay Research Institute The Nature Conservancy Wildlife Conservation Society Monterey Bay Aquarium U.S. Office of Naval Research U.S. Environmental Protection Agency National Science Foundation NASA's Earth Observatory U.S. Geological Survey Consortium for Oceanographic Research and Education

5. Heard locally weeknights at 7:58 p.m. following the NewsHour with Jim Leher

6. Outreach via the Our Ocean World Website

7. Influencing a diverse audience consistently and cost-effectively Annual Symposium with News Leaders Ongoing Mass Media Public Service Campaign

8. Ongoing Mass Media Public Service Campaign Multi-platform media public service campaign provides an ongoing dialogue with America to highlight ocean issuesand how the ocean plays a major role in everyone’s lives

9. Mass Media Public Service Campaign A working example Big Brothers Big Sisters Issue: Mentoring Challenge: Approximately 14 million young people are at risk of not reaching productive adulthood in America. Big Brothers Big Sisters of America (BBBSA) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to support Big Brothers Big Sisters and make a positive difference in the life of a child. Viewers and listeners are urged to visit bigbrothersbigsisters.org or call a toll-free number, 1-888-412-BIGS to find out how they can get involved. Source: Ad Council 2004

10. Ongoing Mass Media Public Service Campaign Campaign results: Eight months following the launch of the campaign in October 2002, applications for Big Brothers Big Sisters mentors increased by 75%. In the first six months of the campaign, visits to the web site rose almost 130% from an average of 26,000 unique visits per month to 59,342 unique visits per month. During the first six months of the campaign, calls to the hotline increased by more than 2,000% from an average of 200 calls per month to 4,400 calls per month. Source: Ad Council 2004

11. Cultivating relationships with media decision makers

12. Annual Professional Media Ocean Symposium Invite top managers from major networks to annual two-day symposium highlighting the status of the ocean and it’s impact on planet earth. Invite an additional family member, preferably a child, to underscore the importance of ocean management issues. and others…..

13. Rotate to a new coastal region and have a national array of scientists present each year

14. The Cost of Inaction

15. The Ocean Planet “The oceans affect and sustain all life on earth.” Source: 2004 Preliminary Report The U.S. Commission on Ocean Policy

16. The Ocean Economy “More than $1 trillion, or one-tenth, of the nation’s annual gross domestic product (GDP) is generated within the near shore area, the relatively narrow strip of land immediately adjacent to the coast.” “Looking at all coastal watershed counties, the contribution swells to over $4.5 trillion, half of the nation’s GDP.” Source: 2004 Preliminary Report The U.S. Commission on Ocean Policy

17. The Time for Action

18. The Ocean Clock “We’ve got to get a new way of doing business here or the oceans are going to be in serious trouble and not recoverable 10 years from now if we don’t get on it.” Source: May 2004 interview for OOW with Admiral James D. Watkins

19. The Cost of Action

20. Estimated Cost for New Initiatives to Create an Ocean-Literate Society • Public Service Ocean Literacy Campaign $1,000,000 • Media symposium $300,000 • Total Annual Cost: $1,300,000