7 Tips to Increase the Open Rates of Your Email Marketing Campaigns

1. 7 Tips to Increase the Open Rates of Your Email Marketing Campaigns Making the most out of email marketing tools is essential for well-established businesses and startup companies alike. No matter what size your company or type of industry, it is worth investing the time to search for the best email marketing software, bulk email service and email marketing services available. Here, we look at some tips on how to up the numbers on the open rates for your email marketing campaign. 1. Find Your Target Audience People who do not want emails from you are not going to open them. Your open rates will vastly improve if you only send to target audiences. The best email marketing software has methods to filter your recipients based on location, job, hobbies, and other categories. 2. Give the Control to Your Subscribers Your subscribers want to have a say in what kinds of emails they receive and how often they receive them. Allowing them to decide the what and the when grants your subscribers an element of control. 3. Provide Your Consumers with Good Content Many types of bulk email service lack good content. The message will show a personalized address line, then a huge picture that the recipient may not even be able to view after a 20-30 second lag. By that time, they have deleted the email and don’t even know what the email was offering. Having a good mix of written content and strategic images will improve your open rates. 4. Track Unsubscribes There is always room for improvement, so listen to feedback from recipients and make decisions that carry your campaign forward. Some email marketing services offer the capability for those who unsubscribe to answer a quick survey and tell you why they unsubscribed.

2. 5. Make a Solid First Impression The recipient will judge the email from the subject line and decide within 2-3 seconds if he or she will open that email or not. Having a solid subject line without grammatical or spelling errors will entice the recipient to actually open the email. 6. Make It Urgent Providing incentive and a sense of urgency are basic foundations of marketing. Make a subject line that promotes the recipient’s feeling of missing out on a great deal or valuable information. 7. Personalize It Some providers of bulk email service can customize subject lines and email content to the recipient’s location, name or interests. Providing a sense of familiarity to an electronic message adds a comfort level for the consumer, making them more likely to engage with your correspondence.

3. Boosting your open rates can definitely be a challenge, but there are tremendous benefits to gain from finding the best ways to implement email marketing tools and using the best email marketing software.