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SDP Value Add in a Cloud Web 2.0 World

ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future” (Geneva, Switzerland, 17 October 2011 ). SDP Value Add in a Cloud Web 2.0 World. Eric G Troup CTO, WW Communications & Media Industry

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SDP Value Add in a Cloud Web 2.0 World

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  1. ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future”(Geneva, Switzerland, 17 October 2011 ) SDP Value Add in a Cloud Web 2.0 World Eric G Troup CTO, WW Communications & Media Industry Microsoft Corporation

  2. Focus of this Presentation The needs of the Breadth Service Developer The needs of the Communications Service Provider Microsoft’s Interest

  3. The Business Problem Time-to-market is increasingly becoming the main differentiator, however internal innovation slow and expensive with little re-use Innovation on the “web” bypassing telco Difficult to manage the hybrid cloud Effort to create telco development communities and APIs having limited success Complex monetization models

  4. Limitations of Current Telecom SDPs Cost and complexity of establishing business relationships Lack of standardized management support – the hidden cost Development environments too domain specific Few and rigid business models APIs too telco centric Richness of API feature set very limited Lack of governance, tooling and 3rd party composition limits organic innovation

  5. New Requirements Enable multiple flexible business models (“Business Model as a Service”) Provide an environment where cloud developers can mash-up, make improvements and add to the library Expose more and richer capabilities from network, OSS/BSS and the cloud(s) Provide structured capability to expose services across many developer communities Define and expose a standard set of management functions Expose the tools to enable end to end management over the hybrid cloud

  6. Key Areas of Focus by Telcos • Enabling a Richer Developer Experience • Common Tools • Richer Application Sets • Effective usage of 3G, 4G/LTE network services for enhanced user experience. • Managing end-to-end across: • Service Layer • Cloud Resource Layer • Network Infrastructure Layer • Enabling Telco 3G, 4G/LTE capabilities to be combined with Applications for competitive advantage. BSS/OSS/SDP as a Service (SaaS)

  7. Microsoft is a Global Service ProviderService Delivery via Partners is a Core Strategy MICROSOFT CONSUMER AND COMMERCIAL PUBLIC CLOUD SERVICES

  8. Simplified View of the GoalOne Framework for CSP, IT/Enterprise, and Cloud Telco 2.0 Developers (MSDN) Consistent Development Environment Attractive to Broad Developer Ecosystem Service Broker, Lifecycle Management, Governance, SOA Best Practices, Middleware, Web Services Exposure of underlying components Real-time Orchestration (fine grained control) Coarse grained Exposure Real-time Orchestration (fine grained control) Coarse grained Exposure Real-time Orchestration (fine grained control) Coarse grained Exposure BSS & OSS Network SDP Developer Web 2.0 Developer IT Pro Developer Fine-grained Cloud Application & Resource Controls (Charging, Policy, etc.) Fine-grained IT Application & Resource Controls (Charging, Policy, etc.) Fine-grained Network Application & Resource Controls (Charging, Policy, etc.) Gateways and Exposure Gateways and Exposure Network Gateways and Exposure Communications Network IT / Enterprise Network Global Cloud Network

  9. The Use Case of“End-to-End Service Management” Great Developer Experience! End-to-End Visibility Management Interfaces Management System(s) (BSS/OSS) Service Delivery Broker B2B Interfaces Service Orders and Provisioning Management System(s) (BSS/OSS) Trouble Tickets / FM / PM / QoS / SLA Charging / Billing / Settlement CRM Telecom Operator Cloud/Service Operator MPLS LYNC BandwidthManager • Key Functions • Developer Support Tools • Service Lifecycle Management & Metadata • Wizards for SOA Best Practice • Catalog Functions • Runtime Operations Application XboxLive Application Network Logical Resources Cloud Virtualized Resources Great Customer Experience Network Virtualized Resources Network Physical Resources Office 365 Premium with QoS Functional Interfaces Microsoft Microsoft Network / CDN Internet Backbone Operator Core Network Access Network

  10. Thank You

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