1 / 28

Trade unions in the Web 2.0 world

Trade unions in the Web 2.0 world. Andrew Bibby www.andrewbibby.com. One day in September 2007…. Le Monde: C’est la lutte virtuelle! Stern: Die Demonstration ist virtuell, der Arbeitskampf echt PC Advisor: IBM Workers to strike in Second Life La Stampa: Tele-lavoro? Tele-sciopero

nydia
Download Presentation

Trade unions in the Web 2.0 world

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Trade unions in the Web 2.0 world Andrew Bibby www.andrewbibby.com

  2. One day in September 2007… • Le Monde: C’est la lutte virtuelle! • Stern: Die Demonstration ist virtuell, der Arbeitskampf echt • PC Advisor: IBM Workers to strike in Second Life • La Stampa: Tele-lavoro? Tele-sciopero • Lo Tidningen: Urstrejk i Second life And Lithuania, US, India, Belgium, Switzerland, Finland, Portugal, Canada..

  3. The Second Life demonstration • Demonstrates how unions can use new online applications BUT • ?? Media interest suggests novelty value – ie, unions are not using these applications

  4. Web 2.0 • The ‘old’ internet: static, used for downloading, written word dominated, accessed from PC • The Web 2.0: genuinely multimedia, participative; uploading as important as downloading; accessed through wide range of devices (especially mobile)

  5. Web 2.0 • Emphasis on Participation • User-generated contents • From ‘read only’ to ‘read/write’ web

  6. Some Web 2.0 tools • Social networking • Facebook • MySpace • Bebo • etc

  7. Some Web 2.0 tools • Virtual worlds • Second Life • ActiveWorlds etc

  8. Some Web 2.0 tools • User-generated sharing • YouTube etc • Flickr etc

  9. Some Web 2.0 tools • Online collaboration • The wiki idea

  10. Some Web 2.0 tools • Blogs and social bookmarking • Weblogs • Digg, Delicious, StumbleUpon etc

  11. Some Web 2.0 tools • And also: • Skype • RSS feeds • etc

  12. Unions in the Web 2.0 world Social networking • Using union websites • Unionen, GPA-DJP • Using Facebook etc “We’re organising ourselves on Facebook within our union.. We need a way to be together” • TUC, Australian Workers • Writers Guild, COMFIA

  13. Unions in the Web 2.0 world • Virtual worlds • Union island • May Day, World Day for Decent Work • ‘Islands’ for individual unions (ver.di, FOREM-CCOO) “If companies are going in then so should unions...It’s important to engage with it early on”

  14. Unions in the Web 2.0 world • User-generated content • UNI use of YouTube • ITF use of Flickr • etc

  15. Be aware of the downside • Facebook & the SEIU, Canada 2007 • Derek Blackadder’s experience “These sites offer accessible ways to self-organise..” “Nothing you do on sites like Facebook is really private… The goal shouldn’t be to use those sites to organise anything much more than a departure for safer quarters”

  16. Issues in the workplace Social networking: • Disciplined/sacked for posting negative comments about employer (Examples from UK, Canada, France…) • Employer has access to personal information; blurring of work and personal lives • Cyberbullying

  17. Issues in the workplace Social networking: • A particular issue is recruitment “One candidate declared in his personal profile that he was against religion… I dropped his application like a hot potato” • Information is there for good

  18. Issues in the workplace Second Life • Employers’ rights over employees’ avatars? IBM: Virtual Worlds Guidelines

  19. Issues in the workplace • The need for the rules to be established • Towards a set of guidelines

  20. Enterprise 2.0 and Unions 2.0 Enterprise 2.0: a new paradigm? • the ‘wiki’ approach to the workplace? • Collaboration rather than hierarchical control structures? “Enterprise Web 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”

  21. Enterprise 2.0 and Unions 2.0 Unions 2.0? • A challenge to organising methods • A challenge to traditional structures (face-to-face meetings, conferences) • A challenge to union democracy “Unions 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”

  22. Trade unions in the Web 2.0 world Andrew Bibby www.andrewbibby.com

More Related