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Iune 26 th , 2012

Iune 26 th , 2012. Overview. Short Introduction ( What is Open Web Analytics ?) Functionality More functionality Technology Questions. What is Open Web Analytics?. Is a open source web analytics software that allows you to track and analyze how people use your websites .

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Iune 26 th , 2012

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  1. Iune 26th, 2012

  2. Overview • Short Introduction ( What is Open Web Analytics?) • Functionality • More functionality • Technology • Questions

  3. What is Open Web Analytics? • Is a open source web analytics software that allows you to track and analyze how people use your websites. • You have 100% control of your own code, your own server setup and your own data • Provides developer access through an API • Built-in support for tracking websites made with popular CMS such as Wordpress andMediaWiki. • Plug-in for Drupal 6.x and 7.x available

  4. Functionality • The standard statistics reports • Top keywords and search engines • Country information • Providers, operating systems • Time on site, pages per visit, repeated visits • Real time statistical data • Historical Reports • E-commerce statistics • Goal conversion tracking • Campaign tracking • Conversion tracking • Action tracking. • Visitor Geo-location • etc

  5. Screenshots – Main Dashboard

  6. Screenshots – Main Dashboard

  7. Screenshots – Page detail • Next page viewed • Prior pages viewed

  8. Screenshots – geo-location • Google map showing the geo-location of site visitors.

  9. More Functionality • “In-page” Tracking • Click Heatmaps • shows where clicks are occurring on a web page. • Mouse Movements (recording and playback). • Recording the mouse movements – domstreams. • Click Tracking Trackingof clicks on all • Individual visitor level click-stream report.

  10. More Functionality – Click Streams • View the actual click-stream of each visitor • Individual visitor level click-stream report.

  11. More Functionality – Click Heatmaps • Click Heatmaps • - shows where clicks are occurring on a web page.

  12. Technology • Open source web analytics software created by Peter Adams • Written in PHP • Uses a MySQLdatabase • Provides a REST based APIs • Developer documentation for extending OWA • CMS Integrations: MediaWiki, WordPressand Drupal. • Offers Javascript and PHP trackers • A side-by-side comparison between OWA and Google Analytics. • http://www.openwebanalytics.com/?page_id=158

  13. Other possible tools Open source: Products: • Piwik • AWStats • Yahoo! Web Analytics • Twitalyzer • Coremetrics(IBM) • Omniture(Adobe) • WebTrends • Optimizely • Compete

  14. Thank you! Questions?

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