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Mobile Marketplace

Mobile Marketplace. Don Kerr Product Marketing Manager donkerr@microsoft.com. Dave Glover Mobile Developer Evangelist dglover@microsoft.com. Landscape Marketplace, Windows Mobile 6.5 & ISVs End to End in Australia. Mobile Marketplaces. Developer. Customer. Purchase discoverability

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Mobile Marketplace

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  1. Mobile Marketplace

  2. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com

  3. Landscape Marketplace, Windows Mobile 6.5 & ISVs End to End in Australia

  4. Mobile Marketplaces Developer Customer Purchase discoverability Purchase convenience Purchase confidence Customer purchase activity increases with these Purchase Barriers • On device client • Attractive revenue share • Global reach Distribution Barriers

  5. What’s new in 6.5

  6. OverviewDiscover & enjoy the apps that make your life more productive and fun • Discover applications • Easily navigate a large library of applications • Access user ratings and reviews • Advanced search, sort and filter capabilities Mobile Operator Developers billing integration app certification MO branded apps & services • Convenient purchase, download and install • Purchase from phone or web • Pay with credit card or phone bill • Seamless download and installation Windows® Marketplace Access from phone or Web • Worry-free shopping experience • Self-serve return if not satisfied* • Applications certified for your device and kept up-to-date • Re-download purchased apps onto new phone * Users must return the application within 24 hours of purchase; there is a limit of one return per customer per month; some mobile operators may not offer refunds for apps purchased using the mobile operator bill.

  7. For ISVs & Developers • Maximise return • 30 Million phones • Global coverage + $ in 29 countries at launch • Promotion on device & web Global opportunity • Transparent, timely and trusted business partnership • Transparent / uniform policies • Self-testable certification • Predictable and convenient payout • Central developer portal End-to-end platform • Speed to market • Leverage existing skills • Managed, native and widget • Multi-tasking applications • App update mechanism 70% Win-win partnership

  8. For Developers Microsoft Confidential

  9. Windows Mobile 6.5 for Developers demo

  10. Promoting Your Applications • Featured placement • Over 100 feature per market • Simultaneous on-device and on web Marketplace Microsoft Highlighted via Microsoft properties Targeted promotion across Windows Mobile registration base Cross-property promotion • Link button, placement on your websites • To purchase page • Available with certified application Your Site

  11. Business Center • Applications targeting businesses and business users • On-device and web • Sub categories for rapid customer discovery • Opportunity • Business user audience • Business professionals, BDMs, IT pros, SMB, Enterprise • Generate individual purchases and organisational leads • Provides simple low cost method to distribute to customer

  12. End to End in Australia

  13. Microsoft Mobile Services Plan • (Monthly Fee + Corp access) • $49.95/month • WM 6.1 phones supplied by Telstra • System Center Mobile Device Manager CAR • 3 tier support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft. Customers Windows Server & Management Platform Email Corp Access VPN • Microsoft Mobile Email Plan • (Monthly Fee Email + 100M WAP data) • $39.95/month • WM 6.1 phones supplied by Telstra • 3 tier Support – Help Desk support by Telstra to Customer; support to Telstra by Microsoft". Customers Microsoft Exchange Server Platform Exchange ActiveSync only

  14. Increase your revenue with Windows Mobile® And that’s per device – a 20 staff customer could add $3800 in gross profit

  15. Where to now ?

  16. Signing Up for Marketplace • Create a Marketplace publisher account @ http://developer.windowsmobile.com • Establish a business profile • Remit subscription fee • Get vetted • Open to English countries today • Required LiveID • $99 USD

  17. Offer a complete mobility solution with ICT • Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution • Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on… Include Windows Mobile® smartphones in your sales today

  18. Microsoft Mobile e-mail Plan from Telstra is now available! • Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; • Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) • Leverage investments in MS: Hostedor on-premise Exchange • Device choice: Plan is available on a range of Windows Mobile devices • Find out more - go to the Telstra or ICT booth; • Let your customers know! (Drive incremental Exchange activations, deployments); • Sign-up for the Microsoft Mobile e-mail plan; • WIN - An HTC SNAP at this session! • Be the first one to answer the question (from your presenter)! • Winner will be given a “certified” Mobile e-mail flyer • Winner to redeem their HTC Snap prize at the ICT booth. • HTC Snap – fast facts • Ready for Microsoft Mobile e-mail Plan activation; • “Inner Circle” – one touch button to get to your most important e-mails • “Windows Live” – messenger button to chat/IM with your family and friends; • Telstra “Blue tick” approved – recommended for country usage. • HTC SNAP is updateable to Windows Mobile 6.5!

  19. Don Kerr Product Marketing Manager donkerr@microsoft.com Dave Glover Mobile Developer Evangelist dglover@microsoft.com

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