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World Origins Tasting Tour Sri Lanka

Explore the rich history and diverse flavors of Sri Lankan tea through this immersive tasting tour. Discover regional characteristics, emerging trends, and challenges in the industry. From the delicate fragrances of Nuwara Eliya to the tangy notes of Uda Pussellawa, experience the unique profiles of Ceylon teas.

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World Origins Tasting Tour Sri Lanka

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  1. World Origins Tasting Tour Sri Lanka

  2. Video

  3. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  4. Where is Sri Lanka?

  5. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  6. 1stTasting Dimbulla Seasonal Supreme Pekoe • Organic, Fair Trade, Biodynamic • Western Slopes • Dry Season: January – April • Shotty Appearance • Seasonal Character in Liquor • Classic Sri Lankan Specialty Tea

  7. 2nd Tasting Idulgashina Green OP 1 • From the 1storganic tea estate • Fair Trade, Biodynamic • Green, breaks the stereotype of Ceylon teas • Light, Brisk • Similar to a sweet Sencha or Mao Fang

  8. 3rd Tasting Silver Needle Kirkoswald • 1st Place Award-Winner • Delicate White Tea • High-end Specialty Tea

  9. 4thTasting Low – Country Award-winning Tea • Low-Grown, 1st Place Tea • Lots of Tips • Malty, well-made

  10. Table of Contents • Where is Sri Lanka • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  11. Serendipitous Beginnings • “Ceylon” tea • Coffee blight • Tea was the dominant industry in Sri Lanka during the 20th century • Nationalization to privatization

  12. Current Production • Leading exporter to global market • Principal exporter of orthodox and value added teas • Auction system • Billion dollar industry since 2007 • New logo and initiatives

  13. Tea Industry Overview • Production: Approximately 320 million kilograms per year • Annual Revenue 2010: US $1.2 billion

  14. Tea Industry Overview Sri Lanka Tea Exports 2010 (Top 10 Countries) 52% of all exports to the Middle East and North Africa

  15. Tea Industry Overview World Auction Averages – 2010 (in US$) 95% of Sri Lankan Tea is sold through auctions

  16. What’s Unique About Sri Lankan Tea? • Distinct micro-climates • Quality seasons • Tea Research Institute • “Cleanest” teas

  17. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  18. NuwaraEliya – Delicately Fragrant • High elevation (5000-7000 ft) • Champagne teas • Light & fragrant with distinct flavor Lover’s Leap OP

  19. Dimbulla – Refreshingly Mellow • Western high-grown origin • Shaped by the monsoon • Distinct quality season Venture OP (Organic & Fair Trade)

  20. Uva – Exotically Aromatic • Originating in Eastern mountains • Distinct quality season • Prevalent tea in blends Uva Highlands Pekoe

  21. UdaPussellawa – Exquisitely Tangy • Two quality seasons • Medium body • Suitable for iced teas High Forest FBOP

  22. Kandy – Intensely Full-bodied • Loohcandura: First tea plantation • Mid-elevation teas • Thick & strong teas Kenilworth OP

  23. Ruhuna – Distinctively Unique • Low elevation • Strong & deep colored teas • Stylish tippy teas FBOPF Ex Spl

  24. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  25. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends & Challenges • Sri Lankan tea in North America • Questions & Answers

  26. Emerging Trends & Challenges • Increased demand for orthodox teas, sophisticated blends, and specialty teas • High cost of production • Shortages of labor • Production of safe teas • New initiatives for value addition

  27. Table of Contents • Where is Sri Lanka? • Tea Tasting • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends & Challenges • Sri Lankan Tea in North America • Questions & Answers

  28. Sri Lankan Tea in the North America • The US is becoming a major importer of specialty teas • Sri Lankan teas entering packaged and gift segments • Organic teas • Iced teas

  29. Table of Contents • Where is Sri Lanka? • History & Industry Background • Regional Characteristics • Questions & Answers • Emerging trends and challenges • Sri Lankan tea in North America • Questions & Answers

  30. Come See Us at Booth #300! Booth 300 www.qtradeteas.com | (949) 766-0070 | info@qtradeteas.com

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