Mobile App Gamification Techniques to Boost User Engagement

1.         6 Mobile App  Gamification  Techniques to  Boost User  Engagement                             

2.         In the field of the web and mobile applications, gamification consists of exploiting                           mechanisms from the gaming world in other areas, such as applications or                         websites. It aims to capture the user’s attention in a rewards process that makes                             them want to continue and come back to it regularly. The game and its emotional                               devices (excitement, frustration, happiness, etc.) give a positive image of the brand                         and engage the user in a strong relationship with it.    This is why most companies are using gamification in mobile apps to prevent users                             from uninstalling their apps.        Gamification: Offering a Different Digital Experience  Gamification consists in establishing a dynamic of play, in a field which is generally                             devoid of it. It is a way of making an activity that is not attractive by definition,                                   thanks to a concept based on the human predisposition to play. Concretely, this                           translates into offering entertainment to buy a product, complete a questionnaire,                       watch an advertisement or assimilate information.  1 

3.     The game, which can take the form of a video game, a serious game, a competition                                 or even a social game, thus boosts your brand image and builds loyalty among your                               consumers, with the aim of transforming them into prescribers. By offering them                         an   original   and   motivating   digital   experience,   you   will   inevitably create     commitment and encourage them to spread the word or refer to friends.    In addition, gamification is a digital strategy that promotes the acquisition of                         prospects. The game always attracts opportunists who will come and try their luck                           or just have fun. However, these individuals can become customers if you provide                           them with an addictive interaction. The more they come back to your site or your                               pages on social networks, the more they will be encouraged to consume.    What Do We Mean by Gamification?  Like any concept that is suddenly popular, gamification is sometimes subject to                         uncertainties as to its real meaning or to misconceptions that prove to be                           inaccurate.    Gamification consists of transposing elements that are traditionally found in the                       world of games (such as the spirit of competition, respect for rules, the attribution                             of points and rewards) to other areas to make a game playful process and thus                               encourage   action,   encourage   participation   or   commitment,   or   accelerate   problem-solving. Very present in the educational sphere, this approach has proven                       its worth with young children, but its extension to other areas has accelerated in                             recent years, particularly in the business world. This market is growing and will                           exceed $6 billion at the end of 2019, with a growth rate of 48% according to a study                                     conducted by Technavio.    2 

4.     The Implementation of a Game Responds to the Conscious or                     Unconscious Desires of Your Subscribers:  ● The Reward  ● The Competition  ● Comparison to others  ● Fulfillment    Gamification allows you to renew the user experience and increase the                       performance of your loyalty campaigns. In addition, if you add a reward at the end                               of the game, you can engage an additional lever in the acquisition of brand visibility.                               The consumer-player will find it easier to share your message with their friends if                             they receive something in return.    Gamification Thus Supports Multiple Marketing Objectives:  ● Customer Loyalty  ● Acquiring New Customers  ● Strengthening Commitment  ● The Transformation of Consumers into Ambassadors  ● Improving the Image and Reputation of the Company    Gamification is a long-term strategy that must be regularly renewed and refined,                         depending on customer expectations. It is by creating addiction thanks to an                         innovative concept that the company will increase the commitment of its                       community and act on loyalty. This new digital marketing strategy seems to have a                             bright future, if it remains used as part of continuous innovation.    3 

5.   What are the 6 Main Mechanisms of Gamification for Mobile                     Apps and How Do They Work?  1. Set clear goals  It is essential to design clear objectives, the user must be able to understand the                               goal (s) of the game easily. It is, therefore, important to ask yourself the right                               questions about the ins and outs of your mobile app gamification project and to                             share them with your user.    First of all, you must qualify the mechanisms you want to put in place to meet your                                   objectives, for example: retain your users and acquire new ones. It is, therefore,                           essential to consolidate them before designing the courses.    Then you will have to study the added value you want to bring and how you want to                                     stand out from your competitors. Remember that your users want to have an                           intense experience by surpassing themselves or by cultivating themselves.    2. An Effective Gamification Strategy is Based on Knowledge of the                       Different Types of Players  The goal of gamification is to get new users to engage with your solution. This                               requires knowing the user profiles in order to lure them and make them                           ambassadors. Bartle’s typology, created in 1996, divides players into 4 main                       categories.    The killers who, as their name suggests, seek to triumph over others. They don’t                             want to win but to beat. The establishment of rankings and duelling systems are                             mechanics that strongly affect them.    4 

6.   The socializers are motivated by the interaction with the community. The presence                         of systems of friend lists, groups, chats and forums are a great source of                             engagement with them.    The achievers apply themselves above all to completing the fixed quests, they are                           collectors. Devices with badges and daily goals are very effective on them.    The explorers like outside the box and explore the nooks and crannies of a game.                               They are particularly sensitive to novelty and updates.    3. Consider Offering Rewards for Each Step Taken  The use of rewards creates attraction but is also an effective way to indicate to the                                 user his progress and perseverance. Rewards are a measure of experience, they can                           take the form of points, medals, virtual badges, trophies, gifts or virtual currency.                           They make it possible to follow the evolution of the player by bringing the challenge                               to him. They can be imagined as levels and / or rankings thus giving rhythm to the                                   game and allowing players to compare themselves. You can also add spice, via                           exceptional or random rewards to spark their curiosity and interest in the game.    4. Whet Your Users’ Curiosity Through Challenges  To whet the curiosity of your users, you can also set up challenges to boost them                                 and encourage them to explore your game further. To design your challenges, you                           can create difficulty levels to arouse the thirst for victory, they will also be used. to                                 give an order in the quest of your users.    5. Don’t Forget to Offer a Dashboard  The dashboard is essential in your mobile app gamification journey. It plays a major                             role, your user will find his profile there, the progression of his player status, his                               5 

7.   ranking and will also be able to access his rewards. The user must have quick access                                 to it and to the other functionalities which result from it. He will thus be able to                                   compare himself, share and follow his evolution.    6. Consider Implementing an Engagement Loop  The engagement loop helps to capture your user’s attention for as long as possible                             giving them a sense of satisfaction. It is made up of three elements:    Motivation: Motivation represents the trigger; it is the reason that will push your                           user to be interested in your proposal. It can take many forms, an onboarding, a                               notification, a teaser, an ad, a newsletter, etc.    The action: You must be clear about the action you want to cause in your user and                                   his role in the journey.    Feedback: The sequence of causes and effects therefore forms a loop known as a                             “feedback loop”. It’s about informing your user of the value of their action. The                             feedback must be immediate and directly linked to the action. It must be clear to                               inspire your user to continue their action, improve and stay motivated in their                           quest.    To Conclude  The use of different mechanisms and techniques in mobile app gamification will                         engage your users to use your solution and become ambassadors. However, user                         testing during and after design will allow you to be sure that the functionality you                               implement is understood and appreciated by your end users.      6 

8.   Are you looking to add gamification to your current ​mobile app development project? Or are you launching a new website and want to engage more users and                                                       build loyalty? ​Connect with us to leverage on the benefits of gamification in your mobile apps.                                                                                7 

9.                   Thank You!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  8