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What If Physical Stores Could Reinvent the Experience Virtually?

The shock is harsh for physical stores but this crisis may be a real opportunity for retailers to finally make the shift to digital. Needless to say, the Covid-19 pandemic had a significant impact on the world economy. In recent weeks, some countries have started easing their lockdown rules and allowing businesses to operate.<br><br>However, for retailers or physical stores, the recovery is not without difficulty, with a drastic drop in visits to their physical stores.<br><br>Connect with us to turn your ideas of moving from physical stores to online into reality. Speak to our experts who can guide you with the strategy and development solutions for online store and app development.<br>

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What If Physical Stores Could Reinvent the Experience Virtually?

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  1.         What If Physical  Stores Could  Reinvent the  Experience  Virtually?                           

  2.       The shock is harsh for physical stores but this crisis may be a real opportunity for                                 retailers to finally make the shift to digital.    Needless to say, Covid-19 pandemic had a significant impact on the world economy.                           In recent weeks, some countries have started easing their lockdown rules and                         allowing businesses to operate. However, for retailers or physical stores, the                       recovery is not without difficulty, with a drastic drop in visits to their physical                             stores.    Owing to the plethora of benefits of online shopping, the trend is on the rise.                               Especially since for 2 months, consumers have changed their consumption habits,                       which raises questions such as:    ● How can retailers adapt to this new reality in order to optimize the customer                             experience, both online and in the physical store?  ● How can brands adapt their purchasing and service experience to adapt to                         new consumption habits?  ● Finally, what about using communication tools – WhatsApp, SMS or even                       chatbots – to streamline conversations with customers?    In a sector where direct contact with customers is required, the new Covid-19                           directives will have an immediate impact on the customer experience. The use of                           new technologies could facilitate the implementation of new processes to optimize                       both online and store sales.    More and more businesses are, thus, investing in ​online store development and virtual shopping apps to sail through this situation.                            1 

  3.     How can Physical Stores Recreate the Shopping Experience  Online?        1. Rethinking the Store Experience  As we know, social distancing forces retailers to reorganize the customer journey in                           physical stores so that it is as fluid as possible. Faced with this constraint, we are                                 witnessing an increase in RoPo ( Research online, purchase offline ) which pushes                           consumers to look for a product online before making their purchase in-store.    This purchasing method has gained popularity in the multichannel era, and even                         more so in today’s environment. For this, you need to begin with online store                             development.    This involves standardizing the service and online browsing experience. Thus,                     brands could encourage their customers to start their act of buying online and                           offer     2 

  4.     them in-store meetings to ask questions, see products and finalize their shopping                         experience.    This implies, for example, setting up reservation systems so that they can choose a                             time to come to the store. This will help them, ultimately, better manage traffic and                               their expectations.    2. Video Conferencing  Video conferencing is not just restricted to remote work. Physical stores can resort                           to ​video conferencing solutions to offer customers exclusive viewing experience. Customers can raise a request through chatbots and specify the products of their                                               interest. Store agents can then shortlist the stock available in-house and give the                           customer a real-life viewing experience over video conferencing.    Customers have resorted to such kinds of experiences whether they are shopping                         for gifts, wedding outfits or any precious items by consulting their family over a                             video call, even before the pandemic. Stores can use it to their benefit in these                               times too. This can also save you virtual shopping app development costs.    3. Use the Store as a Service center, no Longer for Sale  Social distancing, line up at the entrance to shops or even closed stores (especially                             in shopping centers), the recovery will not be immediate.    The “click & collect” option is, therefore, to be preferred to lighten the workload of                               the delivery services and facilitate returns that have accumulated during                     confinement.  Stores could also become a hub which will offer or send samples, for example, to                               customers so that they can test certain products before buying them online. Today     3 

  5.     more than ever, it is essential for companies to invest in CRM solutions that allow                               them to connect customer data in a single platform in order to have an overall                               vision of the customer.    This becomes even more relevant in view of using the store as a service centre and                                 connecting the e-commerce site to customer service and in-store sales system to                         gain efficiency.    Finally, for the store to operate as a real service centre, companies will also have to                                 provide mobile applications that allow employees to easily respond to specific                       requests in-store, such as product availability or stock reservation requests. If you                         are short on manpower, AI-powered chatbots can prove to be a great investment.    4. Use the new Communication Channels  Globally, 42% of people have a smartphone and 87% of them use email. And                             according to recent studies, WhatsApp, Facebook and WeChat are the most popular                         chat apps.    Using these real-time communication tools, conversational assistants or chatbots                   will be able to answer frequent questions from customers about a product or take                             virtual tours of a store so that consumers can obtain information before going                           there.    In addition, augmented or virtual reality tools (AR/VR) are complementary tools to                         help customers. Either to buy or better analyze a product before going to the store                               or to chat with a store assistant or a customer service agent.  These communication tools can also be implemented in stores so that sellers offer                           a virtual experience to those who shop at home.    4 

  6.     Take the example of a customer who wants to buy new glasses from their optician.  The process at the latter will now be longer because of the context: queue, cleaning                               of each pair before/after each test and more.    To streamline the experience, the professional can offer a virtual online tool to try                             on different models of glasses so that the client can then make an appointment to                               try them on in-store. They will, thus, be ready in advance and this will reduce the                                 customer’s time in the store.    To Conclude  The current crisis is proving to be an accelerator of digital transformation for                           merchants to meet new security standards while maintaining a high quality of                         service. Once the crisis is over, we know that consumption habits will have been                             changed and the use of new technologies will be the norm for companies wishing                             to survive.    It’s ideal to be ahead of the game and start moving your business online. At                               OneClick, we can help you with online store development, e-commerce store                       development, video conferencing solutions on existing digital stores, chatbots for                     improvised customer service and more.    Connect with us to turn your ideas of moving from physical stores to online into                               reality. Speak to our experts who can guide you with the strategy and development                             solutions for online store and app development.            5 

  7.                     Thank You!        ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  6 

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