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Dave Morgan CEO/Founder Simulmedia

THE DATA-DRIVEN FUTURE OF VIDEO ADVERTISING. Dave Morgan CEO/Founder Simulmedia. Dave Hohman EVP, Agency Solutions Nielsen. LACK OF TV MEASUREMENT. ONLINE HAS FULL FUNNEL METRICS. IMPRESSIONS VISITORS UNIQUE VISITORS (UNDUPLICATED REACH) COST-PER-CLICK COST-PER-ACQUISITION.

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Dave Morgan CEO/Founder Simulmedia

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  1. THE DATA-DRIVEN FUTURE OF VIDEO ADVERTISING Dave Morgan CEO/Founder Simulmedia Dave Hohman EVP, Agency Solutions Nielsen

  2. LACK OF TV MEASUREMENT ONLINE HAS FULL FUNNEL METRICS IMPRESSIONS VISITORS UNIQUE VISITORS (UNDUPLICATED REACH) COST-PER-CLICK COST-PER-ACQUISITION IMPRESSIONS (GRPS) SALES

  3. CONVERGENCE TV / ONLINE-VIDEO | AUDIENCE / PROGRAMMATIC 2016 TV TV TV Digital Video Digital Video Digital Video $6B $16B $33B $69B $75B $83B LITTLE CROSS-CHANNEL BUYING COORDINATION. NO INTEGRATION Audience-Based Programmatic SOME CROSS-CHANNEL COORDINATION & INTEGRATION FULL CROSS-CHANNEL COORDINATION & INTEGRATION 2013 Source: MyersBizNet Media and Marketing Investment Data and Forecasts, 1/30/2013. 2020

  4. STORY OF TV FRAGMENTATION 35% OF VIEWERSHIP ON TV PROGRAMS HASA RATING OF 0.5+ 65% OF VIEWERSHIP ON TV PROGRAMS HASA RATING OF <0.5 Source: Nielsen, Kantar Media Intelligence and Simulmedia a7. All metrics reported in unequivalized Nielsen Live +3 commerical measures.

  5. AUDIENCE CONCENTRATIONS IN NICHES OF VIEWERSHIP ON TV PROGRAMS HASA RATING OF 0.5+ BIG BOX RETAIL SHOPPERS: 0% OF PROGRRAMS INDEX ABOVE 150 OF VIEWERSHIP ON TV PROGRAMS HASA RATING OF <0.5 BIG BOX RETAIL SHOPPERS: 10 % OF PROGRRAMS INDEX ABOVE 150 Source: Nielsen, Kantar Media Intelligence and Simulmedia a7. All metrics reported in unequivalized Nielsen Live +3 commerical measures.

  6. Changes in the Media landscape Accelerating change in our future DIGITAL AND INTERNET REVOLUTION DVD DVR VOD 2006 - Present 1990’s - 2005 VCR 1970’s & 1980’s Rise of Cable TV MORE ADVERTISER-SUPPORTED NETWORKS VIDEO GAMES HDTV Smart- phones Tablets Over-the-top distribution Smart TV with social capabilities App Driven digital world 1950’s & 1960’s First Satellite Broadcast Black & White TV

  7. More choices being driven by technology % diff YOY +6% +14% +54% -2% +2% NA +1% +1% +90% Source: The Nielsen Cross-Platform Report Quarter 2 2014, NPOWER HHLD, Mobile Insights P13+, Custom Data Smart TV and Multimedia Device, May 2014 and May 2013 YOY

  8. An Expanded View Of Media Consumption Average time spent per Adult 18+ per day Media choice drives consumer choice Source: The Nielsen Cross-Platform Report Quarter 2 2014; Exhibit 1

  9. Enabled Smart TV almost doubled from prior year Smart TV Penetration 15% 21% August 2014 August 2013 Source: Nielsen Custom Data HHLD

  10. Source: Nielsen Custom Study, HHLD, Prime, Percentage share of included sources, Live TV is based on all station minutes contributing to PUT, August 2014 Less live tv among enabled smart tv users, more aot and device contribution Not Enabled Smart TV No Smart TV Enabled Smart TV Live TV including AOT 76% 82% 74% Unidentified tuning or AOT may signify that an enabled Smart TV is being used to stream content

  11. CROSS PLATFORM – defining OUR UNIQUE POSITION BY ADVERTISING MODEL BY DELIVERY TYPE BY DEVICE TYPE BY CONTENT TYPE BY USAGE

  12. LIGHTING UP DIGITAL – AND COMPARING DIRECTLY TO TRADITIONAL CURRENCY NATIVE DIGITAL ORIGINATED COMPARABLE RATING Digital Display Ratings DIGITAL DISPLAY BIG DATAENABLED MEASUREMENT Digital Video Ratings ONE CLIENT-SIDE IMPLEMENTATION Cross Platform ONE ENCODING PROCESS GOLDSTANDARD PROCESS SINGLE SOURCE PANEL Digital TV/C3 Ratings UNIVERSAL DIGITAL AUDIO Digital Audio Ratings MRC ACCREDITED SOFTWARE METER TV ORIGINATED

  13. Thank you @Nielsen @Simulmedia

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