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Presented by Mike Cassidy, CEO and Founder

Presented by Mike Cassidy, CEO and Founder. Agenda. 2. About Undertone The Online Advertising Industry Q&A. Undertone. 3. Ad Networks. 4. Publishers and Advertisers. Publishers. Advertisers. 5. Marketplace. 6. Online Ad Marketplace. $ million. $0. Source: eMarketer 2010. 7.

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Presented by Mike Cassidy, CEO and Founder

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  1. Presented by Mike Cassidy, CEO and Founder

  2. Agenda 2 About Undertone The Online Advertising Industry Q&A

  3. Undertone 3

  4. Ad Networks 4

  5. Publishers and Advertisers Publishers Advertisers 5

  6. Marketplace 6

  7. Online Ad Marketplace $ million $0 Source:eMarketer 2010 7

  8. U.S. Advertising Marketplace Advertising revenue by media ($ million) Source:eMarketer 2010 8

  9. U.S. Media Consumption Source:eMarketer 2009 9

  10. Online Advertising Online Advertising $25.1B Source: eMarketer 2010 10

  11. Search 11

  12. Search Search 12

  13. Search Paid Search Results Paid Search Results Paid Search Results Paid Search Results 13

  14. Search Natural Search Results 14

  15. Search 15

  16. Display 16

  17. October 27, 1994: Birth of the Banner 17

  18. Display 18

  19. Display 19

  20. Display Advertising is a Crowded Space 20

  21. Facebook 21

  22. Video 22

  23. Fastest Growing 1B+ Online Ad Segment Source:Piper Jaffray, IAB (historical) 23

  24. Video 24

  25. Opportunities 25

  26. Open Positions 26 Publisher Development Director Publisher Development Manager Digital Analyst Director of Client Services Manager of Strategic Alliances Recruiter Account Executives Sales Operations Director PR Manager Internships

  27. Contact us! 27 To inquire about full-time and internship opportunities… Contact: Katie Rash HR Coordinator krash@undertone.com

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