Does Your Business Need Pinterest

1. Does Your Business Need Pinterest? Did you know that Pinterest has a bigger impact on sales than Facebook? Yes, this underutilized social media channel has been assisting companies in growing their overall revenues, whether through online or brick and mortar shop sales. In actuality, 93% of Pinners use the site to plan their purchases. You're losing out on a significant opportunity to increase your sales if you haven't begun pinning yet. Here are some of the reasons why you should use Pinterest for your business, in case you haven't already used it to its fullest potential: ● Highly Effective Visual Search Engine Pinterest is unique since it's not only a social networking site. It is a potent visual search tool. It's a goldmine of concepts and ideas that focuses on visual media like pictures and videos. Pinners use pertinent keywords or phrases to get the material they need rather than

2. searching for hashtags or particular individuals to follow. Businesses can sell their product and services to potential clients in a distinctive way thanks to this functionality. ● Large-Scale Global Reach Over 430 million people visit Pinterest every month in search of motivation and new concepts. More than 60% of pinners worldwide are female, although there is a growing base of males and Gen Z-ers (increasing 40% year over year). Why Using Pinterest for Business Is Beneficial These advantages of using Pinterest for your business can be achieved if you make the most of the resources and opportunities that the platform provides: Production of Content in an Economical Manner You can get more usage out of one post on Pinterest because the content is non-chronological and never gets outdated. Pinterest claims that the platform's ads have a 2.3x more effective cost per conversion. In comparison to other social media platforms, they also offer a 2x better return on ad investment for retail enterprises. ● Various Business Solutions To meet every business objective, Pinterest provides a wide range of tools. They encompass informational gathering, decision-making, conversion, and even physical sales. Utilize the variety of ad styles available on the platform, including Standard, Video, Shopping, Carousel, and Collection. Additionally, business profiles get access to exclusive features like Pinterest Trends, the Creator Hub, and Audience Insights. ● You Do Not Require A Website. You shouldn't be afraid to use Pinterest even if your company doesn't have a website. Simply create a business account on the website to begin your Pinterest marketing campaign. With a business profile, you can post assets, make shoppable pins, and more. Additionally, you may connect your other social media accounts to Pinterest so you can crosspost on different websites. ● With the help of Pinterest you may optimize your content as you would in a conventional search engine because Pinterest is a visual search engine. You may raise your positions in search results and make your content more searchable by using meaningful, keyword-driven descriptions and hashtags. Additionally, if you are having trouble utilizing the various social media tools and platforms like Pinterest, for example, reach out to the best digital marketing agency in Northampton, i.e., One to One Design Studio.