Advertising and Promotion in Business

1. Advertisement and Promotion http://hndassignments.co.uk/

2. Table of Content • Introduction 3 • Primary methods of below the line promotion 4 • Other methods used 6 • Critical evaluation of “M” Marketing 8 • Conclusion 9 • References 10 http://hndassignments.co.uk/

3. Introduction Advertising and promotion means bringing a service to the notice of the probable as well as the existing consumers. Advertising and promotions are better carried out through applying a effective plan for advertising and promotions. The main aim of the strategy depends on the entire aims and plans of the firm. Advertising and promotion is very important for the business to carry out their sales effectively. http://hndassignments.co.uk/

4. Primary methods of below-the-line promotion and how they are utilised Below the line promotion methods denotes to the short time promotion method to raise an instant feedback from the consumers. It involves various kinds of methods like cash or further rewards to the purchaser of the goods. Here, interactions are direct. This marketing method also involves various coupons, gifts with purchasing the goods. Certain methods of below-the-line promotion and their uses in promotional strategy are as follows: • Direct marketing: Direct marketing means the marketing which permits the firm to interact with the customers directly using methods like email, text messages, online display ads, etc. Producing an attractive message, firm may report their consumers regarding their new good and its promotion (Forastieri, 2012, p.555).. The management of Westfield may use this method by creating a professional message so that they consumer of Westfield cannot ignore it. http://hndassignments.co.uk/

5. (Contd.) • Packing: This is another method which management of Westfield may use as an attractive packaging always attracts customers. Thus the Westfield must package their product in such a way that their customers get attracted towards buying their products. Packing helps the management of the firm to present their product in a creative manner so that they may attract more and more customers. • Public Relation: Below-the-line promotion helps the firm to develop their relationship with their customers. This promotion helps the firm to promote in such a way that they can meet the needs of the customers and by satisfying the needs of the customers they may able to build their relationship with their customers. • The management of Westfield may obtain the method of direct marketing to reach their potential customers. They should produce such a message that their customers cannot ignore it. Moreover, they should package their product in a creative way so that more and more customers get attracted towards the shopping complex. In addition to this, Westfield should obtain methods to build their relationship with public by introducing new products at discount rate to the customers. These are the strategies the management of Westfield may obtain in an incorporated promotional approach to acquire their promotional aims. http://hndassignments.co.uk/

6. Other methods used in below-the-line promotion The other below-the-line promotion methods that can be used by the Westfield in future are: • Personal Selling: It means selling products personally through visiting door-to-door. It is the most known form of below-the-line method. Westfield may use this method as it helps to ascertain the needs of the customers directly through their facial expressions. The salesmen can able to deal with the customers directly and can analyse their wants. It also has disadvantages like increase in the costs of training as the salesmen have to deal with the customers directly so the firms needs to effectively provide training to the executive so that they may approach well to the customers (MURATA,2011, p.102). http://hndassignments.co.uk/

7. (Contd.) • Corporate communication: It is a series of operations engaged in organising and arranging entire internal and external interactions aimed at forming favourable point of view among shareholders on which the firm depends. It is the messages conveyed through a firm, institute to its audiences like staffs, media, etc. In future Westfield may use this method as it improves entire efficiency of the firm. Moreover, it provides simple interaction system. But it also have some disadvantages like time consuming method, inflexible method, etc http://hndassignments.co.uk/

8. Critical evaluation of “M” Marketing Mobile marketing is the marketing with a mobile device. Mobile marketing may facilitate consumers with time and location sensitive, details which endorse products, services and concept. Mobile marketing is equipment of below-the-line which supports the firms to reach their probable customers with their own transportable infrastructure at every place of contact. http://hndassignments.co.uk/

9. Conclusion To survive and become accomplish in the competitive market advertising and promotional operations is essential. It is recognise by this assignment that it is up to the Westfield to select adequate approach and utilise them in adequate manner. However, the consequence will have an impact not just on the firm but also the persons associated with it http://hndassignments.co.uk/

10. References • Forastieri, V. (2012). Children at work. Geneva: International Labour Office. • MURATA, T. (2011). CIVIL ENGINEERS' ROLES IN PUBLIC WORKS. Journal of Japan Society of Civil Engineers, Ser. F5 (Professional Practices in Civil Engineering), 67(1), pp.102-107. http://hndassignments.co.uk/

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