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How to Set Up A Facebook Ad Campaign

Facebook advertising is a big part of digital marketing and growing your business online. In this presentation we have given a conceptual understanding of how to set up a Facebook campaign and things to think about when setting up your ad, choosing your target audience, writing your ad copy and coming up with an effective ad creative.

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How to Set Up A Facebook Ad Campaign

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  1. Presented by Online Business Organization

  2. Before Setting Up Your Ad: Have a clear understanding of the following: • Objective of your Ad – WHY? • Target Audience – WHO? • Ad – WHAT?

  3. Setting Up FB Ad has 3-Steps or 3-Levels: • Campaign • Ad Set • Ad • Campaign level – set your Objective • Ad Set level – set your… • Target Audience • Placement • budget / scheduling • Ad level – add your… • Ad Copy • Creative Digital Marketing Training

  4. Interest Targeting Think About Your Customer Avatar • What do they like • What magazines they read • What books they read • What authority figures they follow • What events they attend • What communities they are a part of. Online Business

  5. Ad Copy: • Clearly explain WHY your offer is something your target customer needs. • How would you convince a person in front of you to try your offer? • How will it solve their problems. • Before & After (pain points and benefits). BEFORE = PAIN AFTER = BENEFITS Digital Marketing Corporate Training

  6. Ad Creative: • Visual representation • Stand out and Blend in • Use complimentary contrasting colors • Research for Relevant visuals • Congruency Grow your Business Online

  7. Another Great Example… Anyone in their 20s will totally relate to this Ad Creative Digital Marketing Certification Course

  8. Results: • Pick up few success metrics: • Results • Cost per result • Frequency

  9. Thank You! Presented by : Online Business Organization Website: https://www.onlinebusiness.org Email: hello@onlinebusiness.org Online Business University Details: https://www.onlinebusiness.org/university/ Email:admissions@onlinebusiness.org

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