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How to Grab Visitors’ Attention with Digital Marketing for your Hotel?

Read these 5 effective digital marketing tips for hotel business that can help increase traffic to your site and get more direct bookings.

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How to Grab Visitors’ Attention with Digital Marketing for your Hotel?

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  1. How to Grab Visitors’ Attention with Digital Marketing for your Hotel?

  2. Marketing your hotel business is just like selling sweets in a sweet shop – everyone comes in with a different taste they want to satisfy. There are many competitors in the hospitality field, and beating them is not an easy job.

  3. Improving online visibility is the primary means of marketing nowadays. Ten years ago, people used to walk into a particular place to make bookings, today guests are totally dependent upon the internet when choosing a hotel. Nearly half (43%) of modern travelers search for hotels online and also do bookings on the internet.

  4. Is your hotel staying up to date with the latest digital marketing trends? If not, it’s the time to adapt some real marketing tips. Here we are sharing some of the top internet marketing strategies for your hotel in order to reach more guests online. Each strategy is written with the hospitality industry in mind by internet marketing professionals.

  5. Tip #1: Optimise Your Website for Search Engines Optimisinga website for search engines like Google, Yahoo & Bing is a process called Search Engine Optimisation (SEO). It is one of the fundamental strategies for hotel marketing. SEO is known as one of the largest strategies that drive organic traffic towards a hotel business.

  6. As the Google Algorithm changes from time to time, you have to adopt only those SEO strategies that are compatible with the latest Google Algorithm. A good SEO strategy if adopted properly, will help your website to rank higher on Search Engine Result Pages (SERP).

  7. I want to ask you a question: how many times do you go to the second results page while searching for something on search engines? Almost never, right? Only 1% of total clicks are made on the second page. This is why everyone wants to bring their website to the top of the search engine results. The websites at the top of the results list are all practicing good SEO.

  8. In order to have a website with good SEO, you just need a few things: • Have a website that is mobile-friendly: approximately 52% of web traffic comes from mobile devices. • Proper keyword stuffing, This means all the important keywords have been used in your website content.

  9. Social media connections have to build properly. This will also increase the external linking collection. • Links are added properly with proper navigation tools to let people go to and from one page to another. • All images have alt text so that search engines can easily read & understand them.

  10. Tip #2: Local SEO Besides, Google’s regular search list, there is another option, called Google My Business. Have you ever noticed it? If you are seeing businesses having addresses, website links, a short description, business hours, phone numbers, and photos, it means you are seeing Google My Business results.

  11. Having all these details on the results page comes from setting up a local profile of your business. Local SEO is all about optimising your website on search engines locally. Optimising your website for the keyword “Best Hotels in London” instead of “Best Hotels” comes under local SEO.

  12. Here are top tips on how to get your hotel rank better locally: • Post content with a local focus: try to focus on city oriented keywords instead of broad keywords. It will improve your hotel’s local search ranking.

  13. Never forget to optimise your Google maps and update citations. Claiming your map listing through Google My Business will increase your hotel’s exposure. An easy to understand example of citation building is the Yellow Pages. • Try to build some local links which will boost relationships with local businesses and generate more traffic.

  14. Tip #3: Social Media & Hotels Social media for hotels has become vital today in this crowded world of the internet. Some hotels have just created their social media accounts due to generic recommendation, but they do not update content regularly

  15. It is necessary to be socially active on each platform too. Linking to social media pages from your hotel website and updating them regularly can encourage potential guests to contact you.

  16. When it comes to active social media platforms, Facebook, Instagram, Pinterest, and Twitter come to everyone’s mind. Create an account on each of these platforms and post at least one or two posts daily in order to develop customer interaction. You can add your hotels’ pictures, videos, reviews, staff pictures, your hotel’s achievements, and more in daily posts.

  17. Tip #4: Try PPC to Beat your Competitors Pay-per-click advertising or PPC is another way to boost your hotel’s visibility and grab more visitors. Google searches not only provide you organic results but paid results also, which are possible with paid ads. PPC ads work for this. It is the perfect way to gain more visitors if you have many hotels in your area.

  18. For example, you have set up an ad for your hotel with a keyword “Hotels in London”, and bid a particular amount for this ad in order to have your ad appear on the top of search engine results. Every time your ad is clicked, you will pay the amount that you have bid.

  19. Tip #5: Content Marketing Content marketing is all about the creation of relevant & keyword rich content. Blog posts, articles and guides are real examples of content marketing which helps increase visitor interaction.

  20. You can add informative posts in your blog section which will help travelers choose the right tourist spot, hotel, and transportation facilities while visiting your city. For example, “Tips on finding an affordable hotel” and “What hotels should I try in London?” are both great examples of engaging content marketing.

  21. Content marketing also encourages the prospective customer with their booking decision. So always try think from the customer’s perspective. Try posting something that customers would like to search for.

  22. Final Words: Hopefully these marketing ideas & strategies will help you reach more and more potential guests: Online Business Solutions has got you covered. Feel free to reach us any time for any query by making a call on +44 20 3026 7340 or dropping an email at info@onlinebizsolutions.co.uk

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