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Creating and sharing valuable content plays an important role in attracting real audience towards your business as it helps in satisfying the customer’s queries thus building trust.
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SEO – How Quality Content Attracts Real Audience for Your Online Business
Starting an online business is one of the significant goals in one’s life. But it’s not easy to stand out in this non-ending world-wide-web. As ‘no traffic means no money’, it becomes important to attract more customers towards your business, meaning increasing organic site traffic.
To gain traffic, give your customers what they want; whether it’s quality advice, information or approach. Here are some tried and true tactics that help in bringing more customers, thus increasing website traffic and boost up your business.
Create Content Writing Strategy SEO (search engine optimisation) is a content-based marketing to drive more customers as well as organic traffic and sales, thus boost ROI.
Content must be optimised in such a manner that satisfies the query of the customers as well as gain their trust and brand loyalty. As we know that “content is king” for any business website, it must be well-written, unique and impressive with a view to satisfying business objectives.
How you present content is normally based on website pages content, blog content, infographics, social media posts, videos, forums, Q/As and much more.
Website Content: Google prefers fresh and relevant content to enhance the visibility of a website on search engines.
If your content is answering the questions of users from time to time, then a user will automatically notice website’s value and forced to visit again and again. If you are serious about attracting more visitors to your website, you should go for content marketing, which is a type of marketing that includes the creation and sharing of valuable content to the audience.
Blog Content: Having a company blog plays an important role in achieving more traffic. As we know that one can’t update products/services in his/her site from time to time, so updates through a blog matter a lot. You should regularly (once in a week) publish blog posts on the latest topics related to your niche because fresh content always attracts the customers to visit your site again.
Though content matters a lot, it won’t do on its own. A website must have the capability to compete with others for top keywords. Therefore, the content must be keyword-stuffed. Not only readers expect unique & keyword-stuffed content, but search engines too, as they are smarter than human beings.
How to Adjust Keywords in Blog: An SEO friendly blog post content surely helps in gaining more traffic. Writing an SEO friendly blog post means to adjust top keywords to make them optimised for search engines. Here is a guide on how to adjust keywords:
When you write blog content, take the time to add your main keyword in the starting and ending paragraphs • As a title is the topmost place of an article which is noticed by every visitor, it must be unique and catchy in order to boost traffic to your website • A good blog post optimisation requires the usage of just one or two keywords per post. If you use keywords too many times, search engine, as well as viewers will assume you as a spam.
Image alt texts also help in your search engine optimisation efforts. When you upload an image, never forget to add the keyword as alt-tags as it appears in your post’s HTML. When the search engine crawls your post, keywords will also be crawled. • Search engines assume a linked text more powerful as compared to unlinked text. So, you are advised to add a keyword in link or next to the link.
Optimise Long-tail Keywords in Blog: Long tail keywords are more profitable to target for a blog post. When you target it, you will surely notice that the traffic has become double or even triple.
That’s why new businesses are advised to start off by identifying long-tail keywords, which are the long search queries containing three or more words. Now the question arises on how to identify the long tail keywords. Get the help of keyword planner to check out the keywords, their monthly searches, and the competition.
Final Words: So, there was a guide on creating and sharing valuable content to attract a clearly defined audience and generate leads. All this comes under content marketing, which creates signals across the web to build authority with your audience. It is one of the best SEO benefits that no other digital marketing technique can offer.