Issues While Doing Marketing Management

1. Contemporary Issues in Marketing Management Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

2. Table of Contents INTRODUCTION ...................................................................................................................... 1 TASK 1....................................................................................................................................... 1 1.1 .......................................................................................................................................... 1 1.2 .......................................................................................................................................... 3 1.3 .......................................................................................................................................... 3 1.4 .......................................................................................................................................... 4 TASK 2....................................................................................................................................... 5 2.1 .......................................................................................................................................... 5 ............................................................................................................................................... 7 2.2 .......................................................................................................................................... 7 2.3 .......................................................................................................................................... 8 2.4 .......................................................................................................................................... 9 TASK 3....................................................................................................................................... 9 3.1 .......................................................................................................................................... 9 3.2 ........................................................................................................................................ 10 3.3 ........................................................................................................................................ 11 3.4 ........................................................................................................................................ 11 REFERENCES ......................................................................................................................... 13 CONCLUSION ......................................................................................................................... 12 Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

3. Illustration Index Illustration 2: Stakeholder analysis .............................................................................................. 7 To Get the Best Quality Dissertation Assistance from Ph.D writer Illustration 1: Knowledge Management ....................................................................................... 2 Contact Us:- Phone:- +44 203 3555 345 Email:- help@onlinedissertationwriting.co.uk Website:- www.onlinedissertationwriting.co.uk Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

4. INTRODUCTION Marketing is considered as an crucial business function that helps in integral development of of overall corporate strategy and helps organisation to become more aware of the need to develop long term relationship with their customers (Wilson and Gilligan, 2012). However, the marketing industry has widened its scope in order to include non-traditional businesses such as public or voluntary enterprises. Also, ethical and social considerations are becoming increasingly crucial to all firms and assists them to enhance the sales and profitability in market. In the current globalized world, businesses are looking forward to undertake effective marketing management concepts so that they can operate their business in worldwide market (Boone and Kurtz, 2013). In regard of operating the business in global market, businesses are facing certain non-ignorable issues while operating the business in a proper way. All such factors constantly helps in arising contemporary issues in marketing management that directly affects the business operations. Businesses are mainly focused upon implementing various innovative procedures such as Information and Communication Technology in order in order to support customer relationship management. Another concept of supply chain management helps in improving the skills of workers and overcome the issues faced within firm (Morgan, Pritchard and Pride, 2011). Global expansion of business activities together suggests the concerned enterprise to conduct a prior comprehension of prevailing market condition in foreign country. The current study is based upon Sainsbury Plc in which contemporary issues have been taken into consideration. TASK 1 1.1 Knowledge management (KM) is considered as the process of creating, sharing and managing the information and knowledge of firm. It is essential for businesses to make multi- disciplinary approach and focuses upon achieving organizational objectives through making use of knowledge. In the current era of modernisation, growing value for knowledge management helps in benefiting retail firms to gain competitive advantage and attain results (Gordon, 2012). It is also essential for firm to understand the needs of each and every stakeholder and make sure that their needs and wants are truly met so that they can be sustain within firm for long term. Sainsbury assesses that involving KM into the process of business helps them to meet more crucial consideration of Customer Relationship Management. Thus, it assists business to develop Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

5. organizational procedure with a strategic implementation of action plans so that current culture can be improved. It together relates to the technological aspect and helps business to enhance their plans of expansion in foreign market. Knowledge management assists Sainsbury in building effective relationship with customers and enhance the sales and profitability of firm in market (Mollenkopf, Frankel and Russo, 2011). Illustration 1: Knowledge Management (Source: Nwankwo and Gbadamosi, 2010) KM plays a crucial role in maintaining relationship marketing so that firm can have long term association with their potential customer base. It can be attained through delivering appropriate quality products or services to customers and satisfying their needs. Thus, knowledge management is considered as a significant tool of relationship management in Sainsbury and attain competitive edge in market. It also effectively supports the CRM and directly related to the operational management so that business can handle their customer base in an effective way (Chattopadhyay, Shivani and Krishnan, 2010). Hence, Sainsbury aims to follow all such considerations of marketing management and maintain effective relationship with their customers so that their needs and preferences can be fulfilled. Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

6. 1.2 ICT possess a main role in maintaining customer relationship management within firm that helps in involving the technologies which are interconnected with CRM and helps in keeping a record of employees as well as customers. Sainsbury being a retail firm uses ICT tools that involves video messages, smart phones etc. and develops smooth relationship with customers. However, in the current scenario businesses are facing several challenges in identifying the behaviour of customers which is essential to retain clients for long terms (Kim, and Hyun, 2011). Thus, ICT software helps Sainsbury to easily connect with the customers and integrate them to the business operations so that loyal customer base can be developed. Through such innovative technology, firm can improve accessibility of customers by introducing different communication channels i.e. e-mail, online reviews and feedbacks etc. ICT also helps cited firm in keeping records of employees as well as customers so that proper data can be maintained in order to inform them about new products or services available within store (Linoff and Berry, 2011). Another crucial usage of ICT could be it helps in ascertaining the actual interest of their clients in the expanded areas of businesses. Thus, it helps in maintaining crucial part of relationship management in which IT services helps in increasing the interest of consumers with gaining lifetime association with firm (Yang, 2010). Furthermore, Sainsbury uses ICT in regard to support the customer relationship management by focusing upon e-mail marketing and thus promoting the relationship among consumers and informing them regarding new launched products in store. Cited firm focuses upon informing the potential clients regarding prevailing offers and discounts available in store with the help of ICT such as e-mail, messaging etc. so that customers can be attracted and sales can be enhanced. 1.3 Customer relationship management is considered as the term that relates to practices, strategies and technologies which helps firms to manage and determine the customer interactions with the aim of improving business relationships with consumers. It is considered as an effective tool that could be applied by Sainsbury in order to identify and fulfil the needs of consumers in the competitive market (Gummesson, 2011). Also, it assists in developing long term relationship with consumers and provide them crucial information regarding products or services to enhance sales of firm. CRM also assists in enhancing satisfaction level of clients and ensuring to deliver Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

7. customized services so that best results can be attained. Following are the different of customer relationship marketing such as- Recognising brand- It is the first and foremost benefit of CRM which ensures that appropriate recognition of brand and its products or services among consumers should be there so that they can easily purchase the products or services. Sainsbury aims to engage its workers in CRM activities that helps them to determine the needs of customers and provide them particular quality goods and attain satisfaction (Lin, Chen and Kuan-Shun Chiu, 2010). Implementation of innovative tools- CRM could be made more easy by cited firm through implementing innovative automation tools and thus helps in efficiently carrying out the production of services so that manual activities can be minimized up to a great extent (Wilson and Gilligan, 2012). Collaborative approach- Another benefit of CRM is to deliver best customer service in Sainsbury by focusing upon multiple departments through a common platform. Management aims to develop a cloud base system that helps in serving the clients needs effectively and develop different services so that satisfaction can be attained. Use of social media- Sainsbury focuses upon using social media platforms such as YouTube, Twitter etc, that helps in improving benefits in CRM and delivering required information to consumers effectively and efficiently (Boone and Kurtz, 2013). 1.4 It could be recommended that the CRM system adopted by Sainsbury needs to improved as per the current scenario so that they can effectively identify the needs of consumers while developing the business and keeping a record of different needs and wants of customers (Ahmed and d'Astous, 2008). Following are the different suggestions that helps Sainsbury to improve its customer relationship management such as- Recommended improvement in CRM process is that Sainsbury should devise appropriate customized services for firm so that it could benefit internal customers and employees of firm. Through improving the CRM system it assists in identifying the needs of customers and providing them best products or services so that satisfaction can be attained (Eckhardt and Bengtsson, 2010). Thus, through designing customized CRM software Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

8. assists in supporting and managing the problems related to security and privacy of information related to customers. Further, another suggestion provided for enhancing CRM system is to give training to all employees of Sainsbury so that they can adequately manage the customer relationship systems and enhance the business performance. However, through providing proper training to staff assists business to obtain best results (Goodman and Wang, 2007). It is also recommended that improving and amending customer relationship management is to synchronize CRM software with the company calendar within different department so that important communication can be informed to them easily. It is the best way to involve each and every department within business operations so that appropriate information could be delivered to them effectively and efficiently (Lau, Ngo and Yiu, 2010). TASK 2 2.1 Stakeholder analysis can be stated as the systematic procedure that helps in supporting the business and identifying its key stakeholders within and outside the firm that influences the operations of firm. However, stakeholder analysis is carried out differently upon public and voluntary sector in order to identify the interests of stakeholders. Both these sectors possess different key stakeholders which affects the operations of firm in market. Voluntary enterprises are also termed as not for profit business whose main aim is to benefit and amend the community in order to safeguard them without aiming to attain profit motive (Kaynak and Hassan, 2014). Also, there is no intervention of government within such sector and they carry out their operations for the welfare of society. Sainsbury falls within public sector organization whose main accountability and responsibility is hold by government authorities. Such firms are focusing upon improving the economic condition of their country as well as serve the customers in order to fulfil their needs. Stakeholders also play a major role into such businesses and thus they are focused upon implementing innovative and effective formulation of their current services (Beall, 2010). Following is the stakeholder analysis of public sector firms are as follows- Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

9. Minimal effort Keep informed Workers Government bodies Investors Society Keep satisfied Key players Customers Government authorities Furthermore, main aim of voluntary sector organization i.e. World Vision UK is to provide best facilities to its stakeholder without any profit motive. They are directly related to social welfare, charity, etc. in order to benefit the society and help individuals. It is also termed as not for profit organization and focuses upon involving stakeholder and satisfying their needs (Goldschmidt, Junghagen and Harris, 2003). Stakeholder analysis for voluntary organization is as follows- Minimal effort Keep informed Clients Workforce Residents of society Donors Keep satisfied Key players Society Workers Society Top management Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

10. Illustration 2: Stakeholder analysis (Source: Kotler, Kotler and Kotler, 2008) 2.2 It can be assessed that the nature of relationship with customers differ from business to business and thus it is difficult to obtain trust upon their customers and retain them for long term. Here, the selected not for profit organization is World Vision UK and American Red Cross which focuses upon identifying the needs and wants of customers and serve them effectively. Such non voluntary firm aims to deliver best services without the aim of profit and thus carry out the best services within society (Czinkota and Ronkainen, 2012). However, the nature of relationship within consumers is that to develop and uplift the society by providing them best services. Workers of non voluntary firms works for the welfare and benefit of customers and overcome their health related issues. However, within voluntary firms, customers plays a significant role as they are in direct relationship with business and results in improving support and interaction. Also, such businesses are mainly focused upon spreading social message in regard to communicate or interact with consumers and thus build effective relationship with patients to overcome their issues (De Mooij, 2013). Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

11. Customers are considered as the most significant stakeholder into which business is required to identify their needs and thus satisfy them so that best results can be attained. Voluntary organizations works in relation to operate effectively towards the benefit of society and maintain effective relationship with their key stakeholders i.e. customers so that success can be attained. Both the identified organizations are required to maintain effective relationship with customers and fulfil their needs to attain desired results (Tsiotsou and Goldsmith, 2012). 2.3 Different methods are used for marketing within public, private and voluntary sector in order to accomplish organizational goals and objectives. All these sectors work diversely in order to attain their interests and attain desired results. Following is the comparison of different methods used in marketing within public, private and voluntary sector- Public sector- In such type of sector, government plays a major role in regard to control and manage the operations so that best results can be attained. Sainsbury falls under such organization in regard to focus upon serving the customers and enhancing profitability of firm in order to improve the economy of country (Tsang, 2007). Therefore, the main marketing methods adopted by firm is advertising so that awareness can be developed among consumers regarding the products or services available within firm. It also uses print advertising method to influence customer towards firm. Private sector- Furthermore, in such sector it involves businesses such as Virgin Atlantic Airways that focuses upon profit making and customer satisfaction. Thus, the marketing methods adopted by business is social media advertising in order to attract consumers towards firm and earn high profits. It adopts different social media websites such as YouTube, Twitter, Facebook and attract customers towards firm (Global marketing. 2014). Voluntary sector- Here, World Vision UK which is an not for profit organization focuses upon enhancing welfare of society and thus carry out best operational activities in market. The marketing methods adopted by firm is social media marketing in order to engage customers and inform them regarding particular services available to improve their well being. Thus, social media is the best way that helps in engaging and promoting the operations so that best results can be attained (Marketing objective. 2014). Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

12. 2.4 In the current era of technology, each and every business is focusing upon being global therefore, they undertake e-commerce platform to develop and improve the services of firm. It also assists customers to upgrade their knowledge and buy latest and innovative products through online medium (Nwankwo and Gbadamosi, 2010). E-commerce evolution also raise to develop several issues related to marketing and thus affects the business performance as well. The virtual organization such as e-bay and Amazon identifies different marketing related issues in their businesses so that it is essential for them to implement Data Protection Act in regard to protect the customers data and does not leak it to other rivals. Following are the different issues involved in marketing within virtual firms such as e-bay and Amazon- Safety and security issue- It is one of the main issue faced within marketing in Virtual firms. Therefore, it is essential for businesses to protect their customers data and records so that it does not leak over to competitors. Thus, security of data i.e. customer information is the main issue while marketing the products or services of company (Gordon, 2012). Identifying and assessing of product development- It is considered as another issue of marketing within virtual firms and thus identifying the actual needs of customers in order to attain satisfaction. Thus, it is considered as challenging task for determining assessment of product development so that operations of firm does not get affected (Kim and Hyun, 2011). TASK 3 3.1 The use of extended marketing mix elements i.e. people, process and physical evidence within Sainsbury is that it helps firm to manage the operations and improve product development. However, if a business produces new product I,e, related to food item it is essential for them to involve such extended marketing mix to enhance the sales and profitability. It is as follows- People- These are the most crucial part of any organization and thus it is essential to provide them appropriate training so that skills of individual can be enhanced. Workers of Sainsbury focuses upon producing products or services and directly contributes to attain Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

13. growth and success within business. For instance, in order to promote the new food product in market, employees of Sainsbury needs to appropriate information and knowledge regarding products so that they can inform the same to end consumers and enhance the sales (Mollenkopf, Frankel and Russo, 2011). Process- It is essential for businesses to own appropriate process for each and every product delivery so that it assists in improving customer experience. Sainsbury adopts the process for carrying out appropriate marketing practices in regard to overcome the changes of new product failure (Linoff and Berry, 2011). Thus, process aims to represent that a proper and systematic approach in order to manufacture goods and distribute it among consumers. Physical evidence- It involves both tangible and intangible services so that Sainsbury can establish the service provision within firm. For instance, it is essential for business to implement customer service counter upon which information is provided regarding product as well as issues are solved in order to satisfy customers. Thus, it assists in creating a better customer experience (Yang, 2010). 3.2 Business uses product/service mix in order to improve value for the customers and business in order to attain growth and success. Further, it also assists in improving the quality of business services so that customer satisfaction can be attained. Management of Sainsbury establishes certain service and product quality dimensions so that appropriate service delivery is being done and enhances the sales and professional ion market. Product mix involves a range of products that grabs attention of consumers towards firm (Gummesson, 2011). Thus, product mix is improved in order to meet the changing needs of customers and thus Sainsbury improves the existing product line by introducing new and innovative products in market. It is essential for firm to focus upon improving the product/service mix and give best responses to consumers. Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

14. Furthermore, it also involves different tangible and intangible products so that client base can be enhanced within firm. For instance, in case of introducing food items, business helps in identifying the taste and preferences of consumers regarding selecting appropriate product which satisfy the needs of customers (Lin, Chen and Kuan-Shun Chiu, 2010). In regard of tangible services, issues and doubts of customers should resolve quickly. Thus, it helps in providing appropriate values for the customers and business can be focused towards success. However, currently service is provided more important as compared to delivering product because customers are focused upon attaining best quality services and make repeat purchases. Thus, Sainsbury motivates its workers to deliver appropriate service provisions to enhance value for customer and business. 3.3 It is essential for business to make sure that appropriate marketing of services and products of Sainsbury mush possess appropriate information and knowledge regarding the business so that difficult situation within firm could be overcome. The main difficulties that could arise while marketing of services and products is that it does not assists in satisfying the needs of customers (Ahmed and d'Astous, 2008). In regard to overcome such difficulty management of business is required to engage in carrying out market research so that target customers can be attracted towards firm. However, in regard to overcome such issues retail business aims to identify the needs and preferences of consumers in order to attain best results. Management of Sainsbury incorporates different monitoring and controlling activities that implements appropriate quality services to satisfy customer needs. 3.4 Information technology plays a crucial role in order to deliver appropriate communication to individuals as well as store and record data within firm. It also helps in marketing the products or services in market and enhancing customer base. There are different IT tools used by Sainsbury to manage their customer database, capacity analysis and dynamic Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

15. pricing etc, so that appropriate strategy could be formulated (Eckhardt and Bengtsson, 2010). There are different role of IT within service marketing management of Sainsbury such as- Measuring customer satisfaction- Main role of information technology helps in measuring the satisfaction level of customers and identify their requirements so that they can focus upon the same in order to deliver quality products or services (Kaynak and Hassan, 2014). To manage customer database- It is another crucial role of information technology that helps in managing the customer database and inform them regarding new product launches. It helps in enhancing the customer range and attain high profits. Customer perception regarding quality- Business also aim to maintain its information technology in order to identify the customer perception regarding improving quality products which is offered by Sainsbury to improve business performance (Goldschmidt, Junghagen and Harris, 2003). TASK 4 4.1 As per the case, there are different set of ethical issues that are faced by managers of Sainsbury. In this context, one of the ethical relate with the business is to provide the delivery of products are services in similar manner (Manning and Bucher, 2012). With this respect, it is the responsibility of marketing manager to understand the different ways in which they can deliver the services or products to customers. When the markets will make use of different set of strategies to promote their product, then they will be able to develop significant impact over the companies brand image. Further, they should also consider the factors that do not put negative impact over the environment. These two issues can be considered as major ethical issues that are faced organizations like Sainsbury. Apart from this another type of ethical issues arise when the advertisement regarding the product or services does not meet the elements that it stated. This negatively affects the perception of customers. The adverse effect is that it also affects the profitability and sales (Pike, 2015). Further, it is essential that organization protect the personal information of customers and they should have proper system that will be able to develop trust and confidence among the mind of customers. Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

16. 4.2 Corporate social responsibility can be determined as the business practices that focus on supporting the society. In this context, the CSR policies that has followed in Sainsbury work with many non-profitable organizations. Further, it has also provided high employment opportunity to people (Venaik and Brewer, 2013). With this respect, they also provide them proper training so that they will be able to develop their skills and understanding towards the work they perform. These type of activities enable to develop positive perception among customers mind and it also increases brand image. To support the society, Sainsbury make sure that they use the resources properly and make optimum utilization of it. Moreover, they make use of less of plastics. This is helpful to reduce the pollution. Cited firm also work closely with government in order to make people aware about their health issues. There are many diseases that can be eliminated if one take proper precaution and Sainsbury make sure that people get to know the steps that they should take in order to protect their health. Further, the price that is paid by customers for any product, then certain part is for education of girls (Ford and Mouzas, 2013). From all the above given details it can be stated that cited firm that is Sainsbury work for the betterment and improvement of the society. 4.3 & 4.4 The organized group that focus on seeking interest of the government are pressure groups. There are different type of roles that is played by pressure groups among which one of the role is to influence the public towards certain policies (Prasad and Holzinger, 2013). They are helpful to promote specific issues and they start it to political agenda. There two groups in which they put their pressure and they are government and business venture. There are different set of tools that are used by these groups in order to make people aware. In this context, most commonly used tool is social media and they make use of this to make people aware about the conflicts. There are situations in which the goodwill of the organization gets affected and this also has inverse impact over sales and profitability. For the organization that is Sainsbury the pressure groups is customers. There are most important pressure groups as they influence the sales and profit margin (Avraham and Ketter, 2013). Further, they also influence in social and ethical marketing policies. They make sure that all the services and products that are provided by the organization is ethical or not. In other words it enables to determine whether the products and Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

17. services are able to satisfy the needs and requirement of customers. In addition to this, they also make sure that the right of the service users are protected or not. Moreover, it can be stated that they mainly work for the benefit of customers and make sure that at not case services users are cheated. It also holds the power to influence the policies related to marketing of the business. In this context, it includes correct information is provided to customers (Abu Farha and Abu Farha, 2016). With this respect, social media can be determined as one of the major source that enable to provide adequate information to general public. If the services are not affective, then the sales of the organization gets negatively affect and if it is good, then it will develop goodwill of the firm. Further, there two main people to whom the pressure groups influenced for Sainsbury and they are as follows: Suppliers: If suppliers have direct interaction with customers then it will negatively affect the firm and the customers base will decline. Customers:They should be provided with high quality product as the sales gets affected if it is of low quality. In social and ethical marketing policies play very important role in published and broadcasting media. In this context, published media provide a way which consist necessary information towards the Sainsbury stakeholders (Dye and Gaddie, 2015). In published sources includes brochures, magazines, catalogues and many more things. On the other hand, broadcasting media consist wide range of communication channels which includes variety of ways. In this context, includes radio, television and other material which is used by them. In addition to this, social media also consist influencing and functioning of cited business which is differs from their competitors. In respect to this, Sainsbury can make their brand image and enhance market share. Along with this, it includes outcome of results which consist by customers as feedback. It will helpful to generate more revenue towards the business so that company can gain high profits from their operations (Hall, 2013). Chosen enterprise consist these aspects in very effective manner so that business can achieve their goals and objectives significantly. Beside this, firm can use broadcasting in term of speeches, documentation, interview and many more things. Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

18. CONCLUSION Report concludes that the marketing is an crucial concept within firm in order to improve the business performance. It is also essential for business to successfully plan the marketing activities in regard to overcome the issues which directly impacts the operations of firm. Apart from this, different marketing methods such as advertising using social media platforms have been adopted by private, public and voluntary sector firms in order to encourage customers towards firm. Also, knowledge management process helps in integrating and working in an effective way so that best relationship can be developed among consumers and business. Here, role of pressure group is also identified within firm that positively influences the business in regard to engage within different ethical and social marketing practices so that problems can be avoided. Appropriate recommendations are being provided in regard to improve and amend suitable customer relationship management in regard to synchronize it within the Sainsbury software and inform important communication to different departments so that best results can be attained. To Get the Best Quality Dissertation Assistance from Ph.D writer Contact Us:- Phone:- +44 203 3555 345 Email:- help@onlinedissertationwriting.co.uk Website:- www.onlinedissertationwriting.co.uk Acquire the amazing quality marketing dissertation help by the skillful writers and score your dream grades.

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