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Geomarketing and mapvertising

Geomarketing and mapvertising. Geomarketing Delivering relevant content for a given geographical context Analyze consumers’ behavior according to specific areas Mapvertising Combination of maps or satellite pictures with relevant information, ads, promotions, etc.

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Geomarketing and mapvertising

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  1. Geomarketing and mapvertising • Geomarketing • Delivering relevant content for a given geographical context • Analyze consumers’ behavior according to specific areas • Mapvertising • Combination of maps or satellite pictures with relevant information, ads, promotions, etc. • Showing sponsored results vs. organic search results • For PC, mobiles, GPS, etc.

  2. Geomarketing and mapvertising • Use case • Google Maps showing red pins for regular results and icons/blue pins for sponsored results • When a user clicks on a pin, a balloon shows up with name, address and phone number, customer reviews, links, etc. • Google is planning to integrate video, chat and pay-per-callor click-to-call in these balloons • Potential • Yellow Pages advertising market is bigger than the entire existing online search advertising market

  3. Geomarketing and mapvertising • New applications • Fiat used Google Earth for treasure hunt promoting the Fiat Sedici • Adidas used Google Earth for a quiz combining football trivia and location of teams and players • HBO used Google Maps to create a tour to follow the Sopranos • RoofShout paints ads on rooftops in order for them to be viewed on satellite mapping sites (Google Earth, Windows Live Local) • A German company called Artfield transforms fields into huge advertisements that you can see from planes or Google Earth

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