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The Search Is On: Why Labels Matter

Part 4: User Experience Webinar Series ~ presented by Kristiana Burk. The Search Is On: Why Labels Matter. today > Search Optimization & Labeling Digging Deeper: Upcoming Webinars Web 2.0 and Beyond Layered Content Make Learning Fun

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The Search Is On: Why Labels Matter

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  1. Part 4: User Experience Webinar Series ~ presented by Kristiana Burk The Search Is On: Why Labels Matter

  2. today >Search Optimization & Labeling Digging Deeper: Upcoming Webinars Web 2.0 and Beyond Layered Content Make Learning Fun Thematic Approach to Organizing Resources Laying a Foundation…

  3. They are the reason your job exists! There would be no service to provide if they weren’t using it Everything you do should be focused on their needs Focus on User in User Experience…

  4. 2ndmost popular online activity for your users • where most users start their info-seeking process online • users have certain expectations and realizations about search now • with features in LibGuides – you have an open door to Google! Why spend time on Search?

  5. Higher rankings = more traffic whether we like it or not users usually begin with Google

  6. trying to increase the ranking of your content in a search engine • finding ways to remove barriers • improving quality of results in search engine list • preparing your content for internal search and ‘findability’ Search Engine Optimization (SEO)…

  7. metad / metak • descriptions • labeling • consistency Tools of SEO… let’s take a look at some examples…

  8. pulls from your LibGuide title combination of your LibGuide description and tab labels What Shows Up in Google… crawled frequently uses the URL you specify

  9. title used URL specified What Shows Up in Google… combination of your LibGuide description and tab labels

  10. target unique terms (quilting patterns vs. quilting) • do your homework (what are users looking for?) • apply consistency • remember that leveraging user terminology (what they would type in) is key • don’t forget URL labeling as well • http://hsw.libguides.com/animals-guide • http://hsw.libguides.com/content.php?pid=17959&sid=133451 Label It Correctly… vs.

  11. A Description for Everything…

  12. On-Page Descriptions (HSW Site Example)

  13. Metak (5-10 targeted words) Source Code – metad / metak (HSW Site Example) Metad (description with targeted words)

  14. keyword repetition • in-bound links and referrals • “quality” of content • authority / source (.edu, .gov, .org vs. .com) • relevancy Find Extra Lift With… Yahoo SiteExplorer - https://siteexplorer.search.yahoo.com/mysites GoogleRankings - http://www.googlerankings.com/ultimate_seo_tool.php HitWise - http://www.hitwise.com

  15. easy to take to the extreme (white-hat vs. black-hat) • always balance with overall user experience • remember the browser and value of taxonomies • keep your user in mind Word of Caution…

  16. Next webinar learn how to take it to the next level with Web 2.0 tools

  17. Kristiana Burk Channel Director 404.760.4311 kburk@howstuffworks.com Thank you!

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