1 / 4

John B. Watson (1878-1958): The “Father of Behaviorism”

John B. Watson (1878-1958): The “Father of Behaviorism”. Born in Greenville, South Carolina First announced behaviorist views in 1908 1913 lecture, “Psychology as the Behaviorist Views It,” represented the formal founding of behaviorism Academic career ended in scandal.

opa
Download Presentation

John B. Watson (1878-1958): The “Father of Behaviorism”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. John B. Watson (1878-1958): The “Father of Behaviorism” • Born in Greenville, South Carolina • First announced behaviorist views in 1908 • 1913 lecture, “Psychology as the Behaviorist Views It,” represented the formal founding of behaviorism • Academic career ended in scandal

  2. Watson & Carr’s maze studies • Which senses does a rat use to learn a maze? • Systematically surgically removed rat’s eyes, ears, or olfactory bulbs; rats still learned the maze! • Kinesthetic sense enables rat to learn series of muscle movements to navigate maze

  3. Watson’s brand of behaviorism • Agreed with Pavlov’s ideas • Rejected introspection and all “mentalistic” concepts of psychology • Stimulus-response psychology • Applications of behaviorism • Language and thinking • Radical environmentalism • Emotion conditioning (“Little Albert”)

  4. Views on reinforcement • Reinforcement is unnecessary for understanding behavior • Learning is based on simple principles: • Frequency: the more often a response is made, the more likely it is to be repeated • Recency: the most recent response will be most likely to be repeated in a similar situation • Contiguity: stimuli are associated when they occur at the same time (US and CS)

More Related