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Poster Basics. Sherry Wynn Perdue Oakland University Writing Center 212 Kresge Library (248) 370-3120 www.oakland.edu/ouwc. Rhetorical Purpose. Who is my audience? Mixed-discipline What is my purpose? To get my audience to read my paper and/or ask for more information
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Poster Basics Sherry Wynn Perdue Oakland University Writing Center 212 Kresge Library (248) 370-3120 www.oakland.edu/ouwc
Rhetorical Purpose • Who is my audience? • Mixed-discipline • What is my purpose? • To get my audience to read my paper and/or ask for more information • For what situation/context do I compose? • A setting ripe for information overload. Don’t give viewers additional distractions. • What are the conventions of the genre? • Visual short-hand. Less is more.
Pivotal Design Question Acknowledge the limits of your influence: You have 30 seconds at a distance to convey your message. Ask: If the viewer remembers only one thing about my work, what will it be?
Entitlement • Convey a tangible, purpose-oriented message with as few words as possible. • Consider adding a sub-title if presenting a complex message • Consider forming a provocative question in lieu of statement title
Headers Headings serve two purposes: • Provide order to the message • Convey key points or sections, such as Research Design/Methods, Findings, etc. To be effective, consider: • Typeface: Sans Serif • Helvetica, AvantGarde, Franklin Gothic • Size: Readable from a distance (4 feet away) • Color: Contrast but clear and readable
Layout Concerns • Clear progression, usually by columns from left to right • Sectioned: Avoid one long stream of text • Ample white space between items • Cropped with straight edges (don’t “eyeball alignment)
Resources The Dos and Don’t s of Power Presentation by Steven M. Block Poster Presentations by The University for Wisconsin-Madison Creating Effective Poster Presentations::Create Your Poster:: Headings by Hess, Tosney, and Liegel Designing Conference Posters by Colin Purrington
PPT Poster Presentation Templates • http://www.posterpresentations.com/html/free_poster_templates.html?gclid=CKnG8NKNwrICFeUWMgodgwgATw • http://colinpurrington.com/wp-content/uploads/2011/09/postertemplateppt.zip • http://www.posterpresentations.com/html/free_poster_templates.html • http://www.genigraphics.com/other/poster_templates.asp • http://colinpurrington.com/tips/academic/posterdesign • Instead of hand-constructing your poster, you can use PowerPoint to create one that you then have printed by a professional company. • In the alternative, you can use PPT to print sections of the poster, which you hand position on poster-board.