Hidden Job Market

1. Hidden Job Market What is the Hidden Job Market?

2. What is the Hidden Job Market? • Only 20% of all jobs are ever advertised • 80% of jobs are filled by companies who never advertised the position • "who do you know" vs. “who knows you”

3. How to find the Hidden Job Market • The best way to find the hidden job market is by: • Identifying types of employers you are interested in • Find specific potential employers • Finding contacts within the target employer

4. There are only two ways to look for a job. • The Employer looks for you. • ADVERTISED Job MarketWhere is the ADVERTISED Job Market? • Advertised Job Market: classified ads, employer hotlines, job banks and large Internet recruitment sites. • You look for the employer. • HIDDEN Job MarketWhere is the HIDDEN Job Market? • The Hidden Job Market is as close as your telephone, e-mail account or next professional association meeting.

5. Identify types of employers • Identify the companies and organizations that you are interested in. • There may be companies you are familiar with and many more that you have never heard of.

6. Consider: • Kind of industry you want to work for • Skills sets you want to use • Where you want to live

7. Information to look for: • Who hires people who do what you want to do • What industry makes/does what you want to be involved with? • What employers are in your geographic area of interest? • Who do you already know?

8. Find specific potential employers • The most important Hidden Job Market information will come from your network. • Networking leads to jobs. • The best positions (no matter how you define "best") are never advertised

9. Networking… • The Advertised Job Market is frustrating and slow and troublesome for BOTH the employer and the applicant. • For the more experienced or specialized worker, the Advertised Job Market may barely exist: the employer's network is faster, cheaper and more effective than advertising. • Networking, using referrals as an introduction, is less stressful and more productive.

10. Elevator Speech What is an Elevator Speech?

11. Elevator Speech is….. • An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. • It spotlights your uniqueness. • It focuses on the benefits you provide. • And it is delivered effortlessly

12. Elevator Speech… • Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator • But elevator speeches are not just for elevators! • You should use it whenever you want to introduce yourself to a new contact. • Supermarket, waiting in line at an ATM or when you get your morning latte.

13. Elevator Speech…. • So, who better than you to describe with passion, precision and persuasiveness what you do? • A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself. • And if you want to network successfully, you need an elevator speech!

14. How to Prepare an Elevator Speech, or What's My Line? • First, and most important, think in terms of the benefits your clients or customers derive from your services.Trust me, no one is going to be riveted if you say:"Hi, my name is Stanley Manly, and I'm a public relations executive with twenty years of experience." Or: "Hi, I'm Sally Hopeful, and I'm an executive recruiter.Two big yawns.

15. What's In It for Me? • People are always more interested in how you can help them • "Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions.""Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable."Now, you've got the attention!

16. More Examples… • "Hi, I'm Dale Kurow, and I'm a career and executive coach. I hold a Master's Degree in Career Counseling and have been trained by a master level coach. (Who cares!) I've been an HR director for a multinational cosmetic company, run a PR agency and taught college-level business courses. (So what!) I believe that coaching can be the catalyst to change your life. (Are you asleep yet?)See how that was all about me, me, me?

17. Now for the revised version: • Hi, I'm Dale Kurow, and I help people become more successful at their work. For example, I've helped a client change jobs with a 40% salary increase, I've helped a client develop the skills to deal with a difficult boss, and I've helped a manager devise new ways to keep her staff motivated."Here's a few more examples: • I know an Avon representative who says:"I help women look beautiful."Or a business coach that says: • "I help you get more clients than you know what to do with."And here's my favorite, one that is used by an IRS agent: • "I'm a government fund-raiser."

18. Action Steps • First, write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. • You could use several successful client outcomes • Create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information.

19. Do’s and Don’t’s Of an Elevator Speech….

20. Do’s Don’t’s • Do make it memorable and sincere. Open a window to your personality. • Do write and rewrite your speech, sharpening its focus and eliminating unnecessary words and awkward constructions. • Do consider including a compelling “hook,” an intriguing aspect that will engage the listener, prompt him or her to ask questions, and keep the conversation going. • Do practice your speech. • Do be warm, friendly, confident, and enthusiastic • Do end with an action request • Don’t let your speech sound canned or stilted. • Don’t ramble. • Don’t hesitate to develop different versions of your Elevator Speech for different situations and audiences • Don’t focus just on yourself, an approach that will almost assure a “so what?” reaction. • Don’t forget to include your competitive advantage also known as your Unique Selling Proposition (USP); • how you can perform better than anyone else. • Don’t forget to update your speech as your situation changes.

21. Professional What is professional?

22. Professional… • A consummate professional is constructive, positive, is motivated and has the ability to motivate others, • displays generosity, and takes the high road. • If you want to be seen as a professional in your career and in your life, you must develop strong leadership skills. And leaders are most often defined by their reactions to situations, rather than their actions.

23. When someone makes a mistake • Do you like to be publicly called out when you've made a mistake? • Neither does anyone else. • Professionals resist the urge to be negative, point out a person's faults, or undermine the authority of another. • When it comes to making improvements, true professionals (and true leaders) use their energy to solve problems, not just identify them. • They will approach someone with possible solutions to the issue at hand privately or through appropriate channels first. • A professional recognizes the difference between what is pressing and what is petty.

24. When there is a need… • Professionals have a strong work ethic. • They anticipate the needs of others or what needs to be done. • They do it even before someone asks or, where appropriate, asks permission before going forward. • Being on Time… “To be early is to be on time, to be on time is to be late." In other words, starting "on time" means that everyone is ready to go the very moment the gathering is supposed to start. • Being early ensures this.

25. It is harder to maintain professionalism when the situation directly… affects YOU

26. When you have a complaint…. • Situations common to other co-workers, classmate and etc. “hot” • Voicing this complaint only reminds everyone in earshot how miserable they are feeling. • As a result, collective energy is spent focusing on the complaint rather than productively pursuing the task(s) at hand. • If you are doubting the impact just voicing a complaint has on a group, consider what happens in a dance class, when a teacher declares, "Sally, thank you for pointing your toes!" Suddenly pointed feet spread like wildfire throughout the class. This is a positive example of the power of suggestion. • Professionals use the power of suggestion to bring a group up rather than down.

27. When you are corrected • Professionals do not make excuses. • If offered ways in which they could improve or are reprimanded for inappropriate behavior, • A professional accepts the correction (whether they agree or not), tries to consider, apply the suggestion or do better next time, and then moves on. • They do not blame unfortunate circumstances or other people for their mistakes. • Positive and professional leaders have good things happen to them because they are prepared to take the bad things that happen in stride. • They cannot and will not play the victim. • They recognize that a negative person creates a negative world around themselves and instead choose to motivate others to join them in their positive outlook.

28. THE BOTTOM LINE: Leaders and Professionals Embody Generosity

29. Networking… When it comes to finding a job, nothing beats good, old-fashioned networking

30. Networking • Be Prepared • Do your homework. • Have plenty of Business Cards • What information do you want to walk away with? • What do you want to convey to the people you meet?

31. Networking… Networking Knows No Boundaries • Networking opportunities - you expect to walk away with a few business cards and some recommendations for potential Opportunities. • Networking shouldn't be a one way street

32. Networking…. • Follow Up • it is absolutely essential to write a thank you note or email. Tell your contact how much he or she helped you, and refer to particularly helpful, specific advice. • In addition to immediate follow-up after a meeting or conversation, keep in touch with your contacts. This way, they may think of you if an opportunity comes up, and they will also be forthcoming with new advice.

33. Networking Final Tips…. • Prepare an "elevator speech. • Use your existing ties • Target trade groups • Show interest in others • Don't ask for a job • Build relationships • Don't be selfish • Don't abuse relationships • Follow through • Maintain your network

34. Career Services BLOG!!! • Have you Checked this Site….www.aicareerservices.comif you haven’t you should… Updated Information regarding employment opportunities within the Ai Campus or outside, and other resourceful information such as sample Resume and Cover Letter, Networking tips and much more under your finger tips…

35. Upcoming Workshops