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PENETRATIING THE HIDDEN JOB MARKET. Presented exclusively for IERG, June 10, 2003, NYC, by Ronald R. Evans, Managing Dir. ESearch Group www.esearchgroup.com Contents from “Kiss Your Resume Goodbye”, by RR Evans www.kissyourresumegoodbye.com. Three Realms of Job Hunting.
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PENETRATIING THE HIDDEN JOB MARKET • Presented exclusively for IERG, June 10, 2003, NYC, by Ronald R. Evans, Managing Dir. ESearch Group www.esearchgroup.com • Contents from “Kiss Your Resume Goodbye”, by RR Evans www.kissyourresumegoodbye.com
Three Realms of Job Hunting Chasing the known job market Chasing the hidden job market Serendipity
How big is the hidden job market? • “70-80% of all positions are filled without employer advertising…but through employee recommendations, referrals, recruiters, or direct contact with the candidate…” • Is it 60%? • Even at 50%, the hidden job market is enormous
Why is the hidden job market hidden? • Confidentiality needs • Undefined needs • Unrealized needs • Ignorant job seekers*
Known Market Job is defined Candidate specs defined Company need = fill job Contact point = HR or agents Focus is on candidate Success = matching specs Hidden Market Job often undefined Candidate specs fuzzy Company need = solve problem Contact point = line or functional management Focus is on company Success = solving problems Known job market vs. Hidden job market
The Hiring Rule People get hired to solve the problems of the hiring organization.
Where the jobs are • What has $2.39 billion in sales and 16,000 employees? • Answer: Rockwell Collins, #500 on Forbes 500 list. • So…there are 499 companies bigger than Rockwell Collins, but millions smaller, and many growing • Conclusion: Small is Beautiful
Small is beautiful F 500 Middle Market Co.s Small Companies
Developing your PVP (Personal Value Proposition) • Review- Reminders of success (work papers, portfolios, projects, awards) • Select- 3 fulfilling jobs from the past. Summarize • Develop- chronological list of work-related problems you solved • Create- problem solving summary sheet. Highlight patterns/themes • PVP = 100 word summary with supporting evidence
Conclusion • The hidden job market is the largest overlooked territory for most job seekers. • Hidden market requires a problem solving approach. • You must know what problems you solve (PVP) to attack the hidden market. • Your PVP and ‘river’ research will lead you to the 15 companies that need you most.