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Snack Attack!

Snack Attack!. Key Trends in Global and American Snacking Behaviors. Presenter. Laura Hershey, MBA, RD Health & Nutrition Manager, Daisy Brand Cottage Cheese. Today’s Program. Consumer Snacking Data & Trends Daisy Snacking Behavior Study Insights Hands-on Snack Creation.

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Snack Attack!

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  1. Snack Attack! Key Trends in Global and American Snacking Behaviors

  2. Presenter Laura Hershey, MBA, RD Health & Nutrition Manager, Daisy Brand Cottage Cheese

  3. Today’s Program Consumer Snacking Data & Trends Daisy Snacking Behavior Study Insights Hands-on Snack Creation

  4. Snacking Data & Trends

  5. Snacking is World Wide Phenomenon “The competitive landscape in the snacking industry is FIERCE. Demand is driven primarily by taste and health considerations and consumers are not willing to compromise on either.” -Susan Dunn, Executive Vice President, Global Professional Services, Nielsen Source: Nielson Snack Attack 2014

  6. What Are We Looking For In a Snack? • While sweets are still #1 (fresh fruit and chocolate topped the global favorites list), non-sweet snacks are on the rise. • Savory snacks are #1 forall snack purchases in North America- $28 billion annually. Source: Nielson Snack Attack 2014 Mintel Report: US Snacking 2014

  7. The “Average” Global Snacker Is a woman Cares about all natural, back-to basics ingredients Cares about a healthier nutritional profile Snacks to satisfy hunger but also increasingly to replace meals when on the go. Source: Nielson Snack Attack 2014 Mintel Report: US Snacking 2014

  8. What Are Americans Eating? NORTH AMERICA Chips/Crisps 63% Chocolate 59% Cheese 58% Cookies/Biscuits 56% Fresh Fruit 55% Bread/Sandwich 48% Crackers/Crispbreads 48% Vegetables 44% Peanut Butter 44% Popcorn 43% Source: Nielson Snack Attack 2014 Mintel Report: US Snacking 2014

  9. What Are Americans Eating? Source: USDA Snack Patterns of US Adults 2011 DGAC 2015

  10. Calorie Intake: Meals vs. Snacks Source: USDA Snack Patterns of US Adults 2011

  11. What Are Americans Eating? Source: Mintel Report: US Snacking 2014

  12. When Are Americans Eating? Source: Symphony IRI Group State of the Snack Industry 2013

  13. How Often Are Americans Eating? The Chewing, It Won’t Stop Nielson asked, “In a typical day, how many times do you snack?” Source: Nielson Report 2014

  14. What is Driving the Snacking Lifestyle? Source: Nielson Snack Attack 2014 Mintel Report: US Snacking 2014

  15. The Demographics of Snacking • Great variety of snack types • Less likely to eat a variety of snack iGen/Millennials Swing Gen/WWII Gen • Enjoy savory snacks and cereal in the evening • Soup is king • Eating on the go • More likely to eat at home • Snack less than younger generations • More adventurous Source:Mintel Report: US Snacking 2014

  16. Snacking Goes Social Most Popular Snack Time Source: Mintel Report: US Snacking 2014

  17. Daisy Snacking Behavior Study February 2015

  18. Why People Snack Daisy Brand Research, 2015

  19. Snacking “Personalities” Daisy Brand Research, 2015

  20. Top of Mind Snacks Health Conscious Moderation Not Health Conscious Named specific chocolates Veggies – carrots, hummus, peppers Named specific candies All types of Fruits Cakes Yogurt and string cheese Cookies Almonds Chips Popcorn Ice Cream Source: Daisy Brand Research, 2015

  21. Reasons Why We Snack Source: Daisy Brand Research, 2015

  22. Emotional Reasons Why We Snack Source: Daisy Brand Research, 2015

  23. What’s Important in a Snack Source: Daisy Brand Research, 2015

  24. What Are We Eating In the Morning? Source: Daisy Brand Research, 2015

  25. What Are We Eating in the Afternoon? Source: Daisy Brand Research, 2015

  26. What Are We Eating in the Evening? Source: Daisy Brand Research, 2015

  27. What About Cottage Cheese? % of respondents who eat cottage cheese as a snack Source: Daisy Brand Research, 2015 % of respondents who don’t eat cottage cheese as a snack

  28. How does this relate to Daisy?

  29. Protein Power

  30. Hands on Healthy Snack Creation Design the Perfect Snack with Daisy Cottage Cheese!

  31. Share Your Snack Photo via Social Media! • Tweet your snack! • @DaisyHealthRD • Post your snack! • On Facebook

  32. Thank You! For recipes, resources and more Visit: Daisybrandhealth.com

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