1 / 16

SUMMER 2012 MEDIA KIT

SUMMER 2012 MEDIA KIT. New Age Website Based Advertising & Promotion Plan. Target Your Advertising Reach Malibu and Beyond Increase Customers Appealing Packaging and Context. Print Readership 30,000 and Climbing

oprah
Download Presentation

SUMMER 2012 MEDIA KIT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SUMMER 2012 MEDIA KIT

  2. New Age Website Based Advertising & Promotion Plan Target Your Advertising Reach Malibu and Beyond Increase Customers Appealing Packaging and Context

  3. Print Readership 30,000 and Climbing Malibu, and surrounding areas of Agoura, Calabasas, Topanga, Pacific Palisades, Santa Monica, Venice, Marina del Rey, and now it’s International. New MalibuChronicle.com Website Tel: 310.317.2126 www.malibuchronicle.com

  4. Business Success The definition of a successful business is expressed in many ways. Most are classified as……… “a commercial enterprise or establishment with financial growth and prosperity” If this is your understanding can help you!

  5. You Need More Exposure? offers many new opportunities involving ADVERTISING and OUTREACH FOR YOUR BUSINESS TO GROW and to EARN MORE MONEY. At a small fraction of the cost of conventional advertising, you are on the right step toward reaching the target audience for your business!

  6. Who are our readers and our contributors? Investment Executives * Movie Stars * Film and Television Producers * Writers * Film Score Composers * Professionals * Software Billionaires, *Famous Pop Singers * Rock Groups * Real Estate Moguls * Heads of State * Industrialists * Gurus * Artists * Activists * Mom and Dads * Spiritually and Environmentally Conscious Human Beings. All attuned to “The Good Life” and able to afford it! “Our Malibu Chronicle readers are Affluent, College-Educated and Well Traveled”. Based on Malibu Chronicle Reports 2000-2011

  7. DEMOGRAPHICS Female: 65% Male: 35% Married or Partnered: 70% Average Age: 39 years old Average HHI: $110,000 Own Primary Residence: 75% Education: Post-graduate study 30% Graduated 4-yr College: 70% Plan to return to School for degree or certification: 30% Employed: 80% (FT 60% PT20%) Professional / Managerial: 75% of employed Based on Malibu Chronicle Reports 2000-2011

  8. ATTITUDES Staying healthy with conventional & alternative medicine: 90% Having a balanced life is important: 95% Like to help others: 99% Like to have spiritual enrichment: 90% Will pay more for environmentally safe products: 80% Careful about the foods they eat: 95% Have tried Yoga: 60% Plan to attend life enrichment seminar, Spa or workshop: 40% Meditate daily: 15% Based on Malibu Chronicle Reports 2000-2011

  9. Target Your Ad to Local Community • Higher Visibility • Repeat Customers • High Return with a Fraction of Costs • Community Network with Media Customer Satisfaction Local Target Service Exposure SEO Google Malibu Chronicle Your Business

  10. A key element to be successful is to be efficient and effective.  Malibu Chronicle was developed to help you become more efficient within your advertising budget and receive maximum exposure and return on your advertising dollars. No Traveling - No Meetings No Waiting - No Trouble!

  11. BENEFIT RESULTS Expand & Capitalize More Bang for Buck! Return Customers Target Local Community Expand Customer Base

  12. How Do I Know it Works? Ad program provides you with the following: • Number of hits your advertisement has received weekly. • Number of hits your advertisement has received up to date. • Number of people who opened your advertisement for • information. • Number of people who download your coupon. • Increased Traffic • Increased Business

  13. WEB ADS CLASSIFIEDS SHOP MALIBU EMAIL BLASTS

  14. Cost Effective Analysis • Header Banner - $2,000for the month..12 months at $20,000 • Mid Level Ad (300 x 250) - $500 for the month...12 months at $5,000 • Above the Fold - $250for the month...12 months at $2,500 • Below the Fold - $50for the month...12 months at $ 500 • Malibu Chronicle MaxposureProgram – Contact for details Check with representative for details Sample Web Advertising Options

  15. Cost Effective Analysis • Video Ad- $2,000for the month • Email Blasts - $500 for the month • Shop Malibu - $250for the month • Newsletter Ad- $250 for the month • Classified Ad- Contact for details • Malibu Chronicle MaxposureProgram – Contact for details Check with representative for details Sample Advertising Options

  16. How Can I Get Started? Paul Ruffman paul@malibuchronicle.com Veera Mahajan veera@malibuchronicle.com Send advertisement ad@malibuchronicle.com New MalibuChronicle.com Website Tel: 310.317.2126 www.malibuchronicle.com *Pinpoint, Deliver and Earn*

More Related