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Optamark Franchise| Print, Promotional and Marketing Franchise

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Optamark Franchise| Print, Promotional and Marketing Franchise

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  1. LOW RISK HIGH REWARD BRANDING AGENCY PRINTING | DIGITAL | PACKAGING | WIDE FORMAT | PROMO PRODUCTS | GRAPHIC DESIGN | E-STORES | WEBSITES

  2. DEAR FUTURE OPTAMARK AGENCY OWNER On behalf of the Executive Team and the Optamark Network, we would like to congratulate you on taking the first step to changing your life and your future by considering the Optamark business opportunity. Optamark is one of the leading print/promotional product networks, and is made up of entrepreneurs just like you. We have been launching new careers and transforming lives since 2011. Optamark will provide you with the knowledge, structure, support and tools that you’ll need to fulfill your dream of being your own boss. Optamark is committed to providing top-quality support and service to each business owner. You will have a highly sophisticated team that will help you with the back office work such as order processing, quoting and even communication with clients. Our entire Support team is dedicated to one goal - Your success as an Optamark business owner. I welcome you on this journey as you consider joining our family of business owners, and share your optimism as we show you a whole new world of opportunity and possibilities. Sincerely, Tarang Gosalia Founder and Chairman

  3. ONE STOP SHOP OFFERING PRINTING | DIGITAL MARKETING | PACKAGING | WIDE FORMAT PROMO PRODUCTS | GRAPHIC DESIGN | E-STORES | WEBSITES We simplify and provide efficiencies to a highly fragmented printing and promotional products market through our: SUPPLY CHAIN A highly controlled and curated list of domestic suppliers with deep manufacturing expertise. ROBUST TECHNOLOGY By developing our own propietary software, we are truly innovating the user experience in a 500+ year old industry. BUSINESS SUPPORT Our network support for business owners comes from those who have been there and done that. We have experts in all aspects of the business. SUPPORT Our advisors support clients with a depth of knowledge and expertise. COMPANY E-STORES PACKAGING GRAPHIC DESIGN WIDE FORMAT PRINTING PROMO PRODUCTS DIGITAL MARKETING

  4. OPTAMARK AT A GLANCE... We're a full-service solution, which means that we’ve got you covered on design and content right through to digital. You'll form a lasting relationship with us as collaboration is central to what we do. We were ranked #198 and #223 on Inc Magazine’s list of “America’s Fastest Growing Private Companies" for 2 consecutive years due to over 1500%+ growth rate and we haven't stopped since! Optamark began over 25 years ago as a boutique printing shop specializing in cutting-edge technology and innovation. We quickly recognized that there was a need to provide a whole range of marketing products for brands - so we learned how to do it ourselves! We aim to focus on giving businesses an all-in-one resource to streamline the day-to-day bottlenecks of thier business. We know the importance and need for automation in brand purchasing, and can work with our clients to create custom solutions to manage the process with ease. With global partners in China, India, and multiple locations throughout the US, we can quickly service client needs to supply eye-catching promotional products, merchandise, and packaging to create powerful and memorable statements for their brand.

  5. MEET OUR TEAM Tarang Gosalia | Founder and Chairman Tarang oversees the company’s growth strategy and is focused on his dedication, devotion, and orientation to provide Optamark business owners a superior service and profits in the print, promotional products, and packaging industry. Vivek Patel | COO Vivek oversees the operations of the organization with the primary focus on the business development program and the business ownership journey and experience. As an organization we are dedicated to incorporate technology and develop systems oriented processes to optimize our customers and team members experiences resulting in higher quality products, faster turnaround times and high customer and employee satisfaction. Our aim is to ensure our business owners have the infrastructure, technology, systems, and personnel in place to service their clients and thrive as entrepreneurs. Krupal's constant efforts towards improving management processes and operational efficiencies are on-going and ever-present. As a CPA by trade, he has earned a reputation as a leader who works closely with business management, owners and employees in order to grow business through collaboration and spread the passion for success. Patrick has 12+ years software development experience entailing Microsoft Technologies, Requirement Analysis, Project Management, Technology Consulting, Key Account Management as well as Sales Krupal Puchhadiya CFO Pratik Mistry CTO Peter typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. He watches how all the pieces in a customer acquisition funnel are working together toward the overall goal of growing a company. As a result, he's in a better position to make strategic adjustments to sales, marketing, and retention strategies. Lisa has developed a vast knowledge of print and marketing products and services, with more than 20 years of experience managing the operations of our Stamford, CT production facility. Her primary responsibility includes leading and managing our project management, design and production teams in order to ensure timely and accurate delivery of all projects. Peter Edwards CRO Lisa Nelthropp Director of US Operations (Corporate Stores)

  6. OPTAMARK MILESTONES 1993 A print shop is born with two immigrant parents looking to build a business for their family. The Gosalia Family began their first printing shop outside of Boston, Massachusetts as a small brick and mortar print shop with the hopes of long term growth. 1999 Team purchases building for 4000 sq ft expansion. 2011 A new brand, Optamark, is born. Founder and CEO, Tarang Gosalia, aims to disrupt the traditional print model with a heavy focus on technology and web2print systems. 2015 Optamark is recognized as one of the Fastest Growing Private companies in the United States and ranked #223 on the Inc500 list. The company expands its business further with launching branded storefront technology and capabilities. 2016 For the second time in a row, Optamark is awarded one of the fastest growing distribution businesses in the United States and is ranged #198 on the Inc500. Optamark is ranked #198 on the Inc500. Optamark begins to expand its investment profile into building the first of its kind distribution tool for resellers of printing and promotional products in order to expand it’s footprint in the United States. 2018 AnythingWithInk is born. We aim to solve the challenges of the 700+ year old printing industry by centralizing buying experience for agencies with like-minded professionals and manufacturing partners. Optamark builds it’s foundation to provide agencies with state of the art technology, sourcing, and support for its network of business owners. 2019 We officially began to deploy the software to test the product and get user feedback to begin to ramp up. 2020 We are officially selecting candidate to join our organization as business owner!

  7. DISRUPTING THE PROCESS OF AN ANTIQUATED PRINT AND PROMO INDUSTRY The world’s largest taxi company owns NO VEHICLES The most valuable photo company has NO CAMERAS The largest accommodation provider owns NO REAL ESTATE The fastest growing television network lays NO CABLES The world’s most popular media company creates NO CONTENT The most valuable retailer has NO INVENTORY OPPORTUNITY IS WAITING The printing and promotional products industry is a +$100 Billion industry The industry’s leading printing and promotional products business that owns no equipment! There are over 15,000 supplier and distributors in the USA If you are an existing business owner or sales rep looking to turn your job into your own successful business, we are serious about helping you grow. Our business is one-of-a-kind due to our heavy focus on having technology as a core disruption focus. Not a single player has >5% market penetration Incumbents and Baby Boomers in the Industry

  8. YOUR SUCCESS IS OUR PRIORITY Your success as an Optamark business owner is our priority and one of the reasons why we place such an emphasis on training and certification. After becoming an Optamark business owner, the Optamark Academy at our headquarters in New York City is where you will receive intensive New Business Owner Training for two weeks. Optamark allows you to run your business efficiently, while providing the highest quality customer experience that Optamark customers have come to... L VE & TR ST After training, you will be introduced to your highly trained and dedicated team overseas who will help you with the following: 1. Order Processing 2. Accounting 3. Shipment Tracking 4. Presentations

  9. MANAGEMENT STRATEGY Message Board To-dos Post announcements, pitch ideas, progress updates, etc. and keep feedback on-topic. Make lists of work that needs to get done, assign items, set due dates, and discuss. Schedule Docs & Files Set important dates on a shared schedule. Subscribe to events in Google Cal, iCal, or Outlook. Share docs, files, images, and spreadsheets. Organize in folders so they’re easy to find. Group Chat Automatic Check-ins Chat casually with the group, ask random questions, and share stuff without ceremony. Create recurring questions so you don't have to pester your team about what’s going on.

  10. THE DIFFERENCE BETWEEN OPTAMARK & THE OTHER GUYS graphic design process planning sourcing inventory Stationary Packaging history orders design layouts proofing headaches accounting THE "IDEA" You have all different types of orders and locations to various facilities. They need a system like the one on the prior slide for a specific division and needs to brainstorm a process.. pack and pull collating documents T-Shirts logistics management packaging phone calls LOCAL PRINTER THE "IDEA" turns into a headache. status updates Waterbottles Same Day Work supply chain / vendor selection technology experienced product experts THE "IDEA" THE "IDEA" With Optamark, you will have an assiged and dedicated Advisor working with you on any/all of your ongoing project needs. DELIVERED WITH EASE

  11. MARKETING PROCESS optamarkbusiness business MISSION To be a global market leader of print products by offering a unique marketplace specially designed for printing industry. Inbound Marketing Outbound Marketing Drip Website Social Media Events Linkedin Creative Direction Manual Outreach SEM CRM Monthly Report Analyze & Implement Changes

  12. OPTAMARK DIGITAL INTEGRATED MARKETING SOLUTIONS Website Design Social Media Paid Ads SEO Content Creation Email Marketing LinkedIn Growth Graphic Design Video Creation Events Online Reputation Site Performance

  13. ROBUST TECHNOLOGY FOR STREAMLINED PROCESSES Taking 20+ years of sourcing, manufacturing, and team building processes, we have combined our learnings and experience with technology to create our own proprietary order management platform. ADVANCED BUSINESS CONTROL SOFTWARE POWERED BY

  14. WEB2PRINT STOREFRONTS Enter Optamark’s fantastic web-to-print customizable portal. This concept isn’t just about concentrating your print and promotional collateral into one place. Rather, it offers a more relevant service that brings a full spectrum of customer initiatives into a single application. What does this do for fortune 500 companies and venture backed startups alike? It institutes a high level of efficiency and optimization.

  15. SALES AND MARKETING SUPPORT Optamark is serious about preparing, assisting, and launching our agency owner go-to-market strategy. As a Business, you will receive free one-on-one coaching, directing, enabling and supporting from our Director of Sales and Marketing, Peter Edwards, who has the skill set and knowhow to do this right. Optamark sets ambitious goals and starts with the end in mind. We reverse engineer the process and ensure we are heading in the right direction and meeting those goals. We have systems in place and have aligned with the best tools in the market for lead generation and marketing to fuel this growth. Peter is known as a modern sales pro. He has led million-dollar sales teams, lead generation teams, marketing teams and knows what it means to build a book of business from the ground up or utilizing existing networks to drive business. Peter always encourages you to lead with creativity and solution-selling rather than just product offerings. He provides the tools you need to follow his advice including exclusive, award-winning self-promotion mail pieces that our agencies can take advantage of with much lower costs and minimums than if they were produced independently. Agencies send these pieces to their toughest prospects and still get a 60-80% open-rate. In addition to Peter and his team's support, Optamark offers our business owners a variety of sales and marketing tools to help you grow your business including: Optamark Industry Success Seminars featuring Tarang Gosalia. ? Capability booklet that outline the many ways you can help your customers. ? Numerous marketing pieces that serve as touch points and business generation for your customers. ? A variety of creative marketing campaigns to help get you in the door. ?

  16. BACK OFFICE SUPPORT At Optamark, we realize that selling is the most important thing you can do with your time. We understand that the more time you can spend selling, the more sales you will make and the more money you will earn. We offer backoffice support that frees up your time and allows you to focus on selling and other revenue-generating activities — as well as other things in your life that are important to you. Take a vacation. Relax. Enjoy. You can do all this, worry free, with Optamark. We’ve got your back. Order Follow-Up Our support team follows up on your orders with suppliers and give you the updates! Our production coordinators have regular contact and great rapport with nearly every supplier you might use. With years of experience and hundreds of thousands of orders — totaling more than a half billion dollars — under their belt, Optamark production coordinators have unmatched industry experience. Your dedicated production coordinator will leave detailed notes in the Optamark order management system to let you know exactly what’s happening with your orders. You can check the status of your orders through the system anytime you wish — 24 hours a day, 365 days a year. Additionally, your production coordinator is available to you by phone or email or rush orders or special requests. Optamark can assist with your customers when you take a vacation. You can feel confident that the orders will proceed smoothly and that your customers will receive prompt, professional and courteous service and support.

  17. BACK OFFICE SUPPORT Invoicing Optamark’s invoicing team will track down the supplier invoice as soon as the merchandise has shipped and then promptly draft a customer invoice according to the terms and pricing you’ve set. The draft invoice will be emailed to you for your review and approval. Once approved by you, the invoicing team will prepare and send out the final customer invoice. Accounts Receivable Assistance You will also have a dedicated accounts receivable coordinator to assist you with the timely payment of your customers’ invoices.

  18. KNOWLEDGE BASE AND FAQ HELPDESK OUR BUSINESS KNOWLEDGE BASE AND FAQ SECTION

  19. PROFESSIONAL BUSINESS DEVELOPMENT Although, as an Optamark business owner, you own your independent distributorship, you are not alone. Rather, you are part of a cohesive, energetic, successful group of like-minded professionals. Optamark offers ample opportunity for our Affiliates to meet, network with, and learn from other affiliated promotional products distributors as well as our experienced senior management team. We host a number of Regional Meetings throughout the year. At these exclusive Optamark events, you’ll learn what’s new and exciting at Optamark, get energized to sell with sales and marketing presentations by Peter Edwards, and benefit from great industry advice on a variety of topics. Throughout the year, you’ll have the opportunity to hear firsthand from print and promotional products buyers at our end-user panel discussions what’s really important to them and to meet with representatives of many Optamark preferred suppliers at a variety of events and venues so you can better understand their products and how to sell them more effectively. When you become Optamark Agency, you are never alone. We attend every major tradeshow, often reserving a private meeting room for our frachisee and offering breakfast and lunch along with speakers and workshops. We also frequently host an evening event for the benefit of Optamark Agencies. During our regional meetings, you will be able to meet with our c Suite which consists of a very cohesive team that has experience in sales, marketing, support, operations, product knowledge just to name a few. Additionally, our agencies have the chance to help, and learn from, each other through Optamark’s “Ideas Forum” and to continue their learning with our Optamark Industry Success Seminars. The Optamark team consists of experts in nearly every aspect of your business who are available to help and guide you as needed.

  20. FOR BUSINESS BUSINESS OPPORTUNITIES 1345 Avenue of the Americas, 33rd Floor New York, NY 10019 T: 877-888-3878 | E: Print@OptamarkGraphics.com W: OptamarkGraphics.com RANK #198 ON INC 500, 2016 RANK #223 ON INC 500, 2015 AMERICA’S FASTEST GROWING PRIVATE COMPANIES

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