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CREATE AMAZON LISTINGS

Creating a perfect Amazon listing starts with keyword research. The Amazon A9 search engine differs from others such as Bing and Google in one crucial respect. They are geared towards helping people find information. Amazon is focused on helping people find things to buy. What would someone type into Amazon when they want to find your product? We use multiple sources to refine an Amazon-specific list to cover all the bases.

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CREATE AMAZON LISTINGS

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  1. CREATE AMAZON LISTINGS

  2. Our philosophy is simple: we help you generate more sales whilst you keep total control of your brand. Working in true partnership with your business, OptimiZon can help you achieve exceptional growth in product sales.

  3. 01 CREATE AMAZON LISTINGS www.optimizon.co.uk

  4. 01 Amazon content includes images, videos, listings, A+ Content and Amazon storefronts.Getting these right is the difference between a struggling Amazon presence and a healthy stream of sales. www.optimizon.co.uk

  5. Amazon Seller Central & Vendor Central Management Create Amazon Listings 1 1 Traditional Amazon PPC advertising Traditional Amazon advertising includes Sponsored Products, Sponsored Brands, Display Ads and Video Ads. Unlike Google display or PPC ads no copy is required for Amazon Sponsored Brand or Sponsored Product ads. Amazon creates a native-looking ad from your title and image. • Amazon keyword research • Creating a perfect Amazon listing starts with keyword research. • The Amazon A9 search engine differs from others such as Bing and Google in one crucial respect. They are geared towards helping people find information. • Amazon is focused on helping people find things to buy. • For example if someone type into Amazon when they want to find your product? We use multiple sources to refine an Amazon-specific list to cover all the bases. • The highest-ranking keywords will go into the title, using as many of the characters that Amazon allows us at the time.

  6. Create Amazon Listings 2 • The perfect Amazon listing • The next highest-ranking keywords go into the bullets, which are structured to tell a story. • The way our copywriters do this depends on your brand and your products; typically the first bullet gives an overview, then subsequent bullets focus on specific benefits, and the last may talk about an aspect of your brand. • Your customers feel that they are buying from Amazon, so we write the product description and A+ Content* as if Amazon were telling them about your product, whilst also adopting a tone of voice that’s in keeping with your brand.

  7. Create Amazon Listings • Keywords are subtly woven in because the best Amazon listings appear natural and read easily. • This avoids a black mark from Amazon for keyword stuffing, protects your brand and does wonders for your conversion as copy written for humans, not search engines, is more likely to persuade shoppers to buy.

  8. Our philosophy is simple; we help you generate more sales whilst keeping control of your brand. James Pitts DrakeManaging Director www.optimizon.co.uk

  9. James Pitts DrakeCEO/Founderjames@optimizon.co.uk01793 975211 OptimiZon LtdUnit 48 - 49 Pure OfficesSwindonSN2 8BWWiltshireUnited Kingdom James MartinKey Account Managerj.martin@optimizon.co.uk01793 975212

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