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How To Protect Your Brand Post-COVID on Amazon

When COVID-19 is over, Amazon is likely to be an even more dominant channel than it was before. By keeping going through the pandemic, it has gained new customers and strengthened its loyalty. <br><br>Like it or not, if you own a brand, this channel is going to be an indispensable part of your sales. <br><br>But how do you protect your intellectual property, especially if you have a legacy of allowing third-party resellers to flog your stuff on Amazon. Donu2019t let them get the upper hand. The answer is the Amazon Brand Registry the special programme designed specifically to give brand owners protection.

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How To Protect Your Brand Post-COVID on Amazon

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  1. How To Protect Your Brand Post-COVID on Amazon

  2. Our philosophy is simple: we help you generate more sales whilst you keep total control of your brand. Working in true partnership with your business, OptimiZon can help you achieve exceptional growth in product sales.

  3. 01 How To Protect Your Brand Post-COVID on Amazon www.optimizon.co.uk

  4. Amazon Brand Protection To be eligible, you just need to own the registered trademark in the country where you are selling your products. Once you’re enrolled on to the Brand Registry, you’ll gain access to tools that help proactively prevent violations. It gives you direct control over your product listings, improves brand discoverability, and creates more trusted experiences for shoppers.

  5. Amazon Brand Protection Here’s some of the Amazon Brand Registry Benefits: It unlocks special types of ads that show up as Sponsored Brands, Stores, and Sponsored Display: These types of campaigns and experiences really help boost brand awareness, and drive sales on Amazon. Accurately present your brand: You have much greater control over how your Amazon listings appear, so that you can have a unified approach with how your brand is presented on your website and in stores.

  6. Amazon Brand Protection Powerful search tools: You get access to tools that allow you to monitor and report suspected violations. You have the ability to easily search content across Amazon stores using images, keywords, or a bulk list of ASINs. Amazon proactively protects your brand: Amazon sees bona fide brand owners as the cornerstone of the business and it’s in their interests as well as yours to protect them. Once you’re the registered brand owner, the automatic Amazon brand protections kick in proactively removing suspected infringing or inaccurate content. Free research and information about your brand: As of April 1, 2020, eligible brand owners enrolled in Amazon Brand Registry can access an advanced analytics tool called Amazon Brand Analytics (previously called ARA Premium). This is a big deal. It used to cost around £20,000 and now it’s free. How often does that happen? Why not make use of it?

  7. What if someone else already ‘owns’ your brand? Knowing all the benefits that the owner gets, imagine if someone else has got their first? There are ways to wrangle it out of their hands and claim what’s rightfully yours. If you find yourself in this position and need some helpful advice from our Amazon consultants, please get in touch. We’ve helped dozens of clients get their Brand Registry sorted out, and we’d be happy to do the same for you.

  8. Our philosophy is simple; we help you generate more sales whilst keeping control of your brand. James Pitts DrakeManaging Director www.optimizon.co.uk

  9. James Pitts DrakeCEO/Founderjames@optimizon.co.uk01793 975211 OptimiZon LtdUnit 48 - 49 Pure OfficesSwindonSN2 8BWWiltshireUnited Kingdom James MartinKey Account Managerj.martin@optimizon.co.uk01793 975212

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