Adoption of Marketing Automation Software Highest in Retail & E-Commerce Industry
The global marketing automation software is predicted to reach a value of $15,018.5 million by 2030, from $4,057.3 million in 2019, progressing at a13.1% CAGR during the forecast period (2020u20132030). Services and solutions are the two key offerings of the technology, between which, the demand for solutions was higher in 2019. These solutions are being adopted widely for capturing real-time customer data from different online channels and generating high number of quality leads by a number of industries, including BFSI, media & entertainment, IT & technology, and retail & e-commerce.
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