1 / 18

MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略

MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略. Past vs. Today - Macao. 2002 Casino concessions 2003 Individual Visit 2004 LCC 2008 Financial crisis , Daily cross-strait charters 2009 Cross-strait regular scheduled flights.

ora
Download Presentation

MIA commercial model enhancement resulting in a win-win situation 澳門國際機場創造多贏的商業改造策略

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MIA commercial model enhancement resulting in a win-win situation澳門國際機場創造多贏的商業改造策略

  2. Past vs. Today - Macao

  3. 2002 Casino concessions • 2003 Individual Visit • 2004 LCC • 2008 Financial crisis, Daily cross-strait charters • 2009 Cross-strait regular scheduled flights

  4. Macau International Airport Major Service Providers

  5. PastTodayImpact on commercial 1. Frequent flyerFirst-time traveler 2. Traveling for businessTraveling for leisureIncreased dwell time 3. Transit/transfer at MIAOrigin-destination Commercial Strategic Plan of MIA 4. Flying full-service airlineFlying LCC Products to use in-flight 5. MaleMale and female 6. Individual travelerTraveling with familyMore variety of products 7. ChineseAsianUniquely Macao products 8. Not staying in MacaoStaying in Macao

  6. Departure Level – December of 2009 AIRSIDE DF = 1,366 m2 FB = 250 m2 FIN = 65 m2 LANDSIDE FIN = 7 m2 OK = 40 m2 POST = 32.3 m2 LUGGAGE = 32 m2 COUNTER = 80 m2 Exchange 25 m2 25 m2 25 m2 25 m2 25 m2 16 25 m2 25 m2 25 m2 157 m2 157 m2 32 m2 250 m2 Bank = 55 m2 FB = 250 m2 Security 285 m2 285 m2 Immigration Exchange OK Total Commercial Area 1,872 m2

  7. LANDSIDE FIN = 7 m2 OK = 40 m2 POST = 32.3 m2 LUGGAGE = 32 m2 CAFE = 40 m2 COUNTER = 60m2 Departure Level – December of 2012 AIRSIDE DF = 1,904m2 FB = 0 m2 FIN = 31 m2 D C E B F A G3 G2 13 Shop 5 & 6 Shop 3&4 Shop 2 Shop 7 Shop 8 Shop 1 Exchange cafe OK Total Commercial Area 2,146 m2 (+274 m2)

  8. Mezzanine Level – December of 2009 AIRSIDE FB = 460 m2 CIP = 770 m2 Tourism = 360 m2 Storage = 202 m2 LANDSIDE FB = 945 m2 OFFICE = 595 m2 Tourism = 360 m2 Storage = 202 m2 CIP = 385 m2 CIP = 385 m2 FB = 460 m2 FB = 945 m2

  9. Mezzanine Level – December of 2012 Lounge = 360 m2 CIP = 587 m2 F & B = 571 m2 CIP = 460 m2 F & B = 635 m2 F & B = 185 m2 F & B = 243 m2

  10. Total MIA Revenue 2,027 3,587

  11. CAM Revenue Distribution

  12. CAM Revenue Distribution

  13. Evaluation of Results In Mop

  14. Summary of Commercial Area Redevelopment Experience ( e-Business 혁신 단계 ) • To attract more traffic by redevelopment and use of existing spaces • To tailor made business models and shop boundaries to suit the needs of MIA • To attract more international brands to MIA as operations / service providers CAM • To provide an open and fair business environment Macau SAR Government • To maintain a good communication channel with business partners / service providers and trust their profession • To provide win-win agreement terms with business partners / service providers MIA Operators • To Study passengers’ needs and habits • To provide divers services to end users Passengers / End Users

  15. 多謝 Thank You Macau International Airport Company Ltd.

More Related