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LinkedIn, one of the major platforms today, is moving towards becoming one of the biggest market for businesses to leverage direct leads via interacting within various niche groups or individual users' profiles. However, a business does need to build an effective plan to utilize LinkedIn from sales and branding perspective. This great step to step guide from Social Media Delivered CEO Eve Mayer aka LinkedIn Queen is the most recommended read for those who are serious about making most of the vast features and reach of LinkedIn. Visit - http://www.socialmediadelivered.com/2015/05/22/building-a-b2b-strategy-on-linkedin/ for more details.
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Should I Upgrade: Basic (Free) Account A Basic account is for anyone who wants to create and maintain a professional profile online. • Build your professional identity on the web. • Build and maintain a large trusted professional network. • Find and reconnect with colleagues and classmates. • Request and provide recommendations. • Request up to 5 introductions at a time. • Search for and view profiles of other LinkedIn members. • Receive unlimited InMail messages. • View 100 results per search. • Save up to 3 searches and get weekly alerts on those searches.
Should I Upgrade: Premium Accounts We have Premium account options for job seekers, sales and talent professionals, as well as the general professional who wants to get more out of LinkedIn. If you have a free account and want to upgrade, you can compare account types described below. • Land your dream job with Job Seeker • Unlock sales opportunities with Sales Navigator • Find and hire talent with Recruiter Lite • Power your professional life with Business Plus
Optimize your employees LinkedIn Pages • Write Content using the Social Media Business Equation • Check in every day, 20 minutes a day
3. Check in every day, 20 minutes a day • Post content • Network through in person meetings and groups • Read and send messages It’s so simple!