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The How-to Guide for CAP Public Affairs. The PAO’s Best Friend. Maj. Al Pabon National PA Team Leader Julie DeBardelaben Deputy Director of Public Affairs, NHQ. Origins. Replacement for old, two-volume CAPR 190-1 Tons of great information that needed updating
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The How-to Guide for CAP Public Affairs The PAO’s Best Friend Maj. Al PabonNational PA Team Leader Julie DeBardelabenDeputy Director of Public Affairs, NHQ
Origins Replacement for old, two-volume CAPR 190-1 Tons of great information that needed updating Needed a new PAO correspondence course, too!
The Committee Maj. Steven Solomon Committee Chairman Maj. Steven Solomon Col. Stan Skrabut Maj. Patricia Mitcham Maj. Arthur Woodgate Maj. James Ridley Capt. Donald Penven Capt. Kimberly Bennett Capt. Jeanne Stone-Hunter Capt. Mark Swanson
Results A comprehensive guide built on the guidance of CAPR 190-1 Living document Easily downloadable Supports PIO function Supports new CAPP 201
So what’s in the Guide? The Public Affairs mission PAO objectives Assignment of the PAO Duties and responsibilities Public Affairs support Training
Functions of the PAO Planning New PAO checklist Media relations Newsletters Public awareness PA crisis policy
Functions of the PAO Community relations Media kits PA plans Websites Marketing guidebook Seals and emblems Posters Writing
Even More Goodness Newsletters NHQ publications Multimedia and emerging technologies Electronic communications New media addresses Mission PIO Reporting (continuity book) PAO recognition programs Links
Next Steps Organize new project team Make regular updates to guide
PAO Course Replacement Aligned with current PA Technician Rating Member studies the guide Member takes an open-book, online test 25 questions Old course retired
When New CAPP 201 Arrives Tests and Tech and Senior Rating will be based on the guide!
Making the Guide Better E-mail your ideas to: pa_how_to@lists.cappao.org Your ideas and suggestions New best practices Oldies but goodies