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Jason Wilson. Journalism and Communications University of Canberra. Australia’s political communications system has changed. From McNair, Brian (2003) An Introduction to Political Communication.London: Routledge. Post-broadcast democracy. There is no mass audience.
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Jason Wilson • Journalism and Communications • University of Canberra
From McNair, Brian (2003) An Introduction to Political Communication.London: Routledge.
The audience is not passive, they are communicative and adaptive.
“A highly complex web of relationships has grown up between politicians, their professional advisers and media professionals, which is so mutually preoccupying that the needs of ordinary citizens can fall far from sight.” From Blumler, J and Gurevitch, M (1995) The Crisis of Public Communication. London: Routledge.
Contested journalism • Audience members openly critical, in real-time, of • Agendas • Credibility • Ergo, legitimacy
Contested campaigns • Mobilising splinter/interest groups • Disrupting messaging • Partisan counter-messaging