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Connecting the Dots. The Resourcing Matrix of Corporate Sourcing. August 2011. A Starting Point. Bannister Video. The 5 Elements. Technology. Platform. Execution. Strategy. Sourcing. Recruitment. Alignment. Intelligence. Branding. Engagement. 1. Technology. Registration Page.
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Connecting the Dots The Resourcing Matrix of Corporate Sourcing August 2011
A Starting Point... Bannister Video
The 5 Elements Technology Platform Execution Strategy Sourcing Recruitment Alignment Intelligence Branding Engagement
1 Technology • Registration Page • Reporting & Dashboards • Microsites • Taleo
2 Sourcing Mind Map
3 Engagement When? How? Who? What?
4 Branding • Branding is more than engagement; it’s about motivation and building loyalty • Use marketing and CRM tactics to target the messages by candidate segmentations Candidate needs & wants Proof points
5 Recruitment • By combining profile data and level of brand engagement we can segment the talent community into different categories • We use this insight to understand how and when to engage talent with a relevant recruitment message Inactive Target Hire Networker Ambassador
Case Study – IT Community Intelligence Strategy Diversity & Inclusiveness Agenda International women’s day Existing networks/channels to market Foundations of our IT Community Alignment Execution Females in IT & Telecommunications 3-Pronged Invitation Approach Key Note Speaker 100 Female IT Delegates
Case Study – IT Community “ “Innovation, Cloud Computing, Semantic Web, Web 3.0, eHealth” “Cloud Computing, Mobile technology, Social Media in enterprise organisations” “Cloud computing, Risk management, Agile software development” “How do we prepare for the IT future?” “Using social media to gather, create and disseminate data/info/knowledge”
The “Coordination Factor” Technology No phase exists in departmental isolation Start small, get specific Identify resources, internalise required skills and platforms Sourcing is considerably more than research – it’s a strategic enabler Platform Execution Strategy Sourcing Recruitment Strategic Coordination Alignment Intelligence Branding Engagement
Thank you Christian Le Loux Oceania Talent Sourcing Leader Kara McLeod Employer Branding Manager Direct : +61 2 9248 4669 christian.leloux@au.ey.com www.ey.com/au Ernst & Young Centre 680 George Street Sydney NSW 2000 Australia Direct : +61 2 9248 6048 kara.mcleod@au.ey.com www.ey.com/au Ernst & Young Centre 680 George Street Sydney NSW 2000 Australia This communication provides general information which is current at the time of production. The information contained in this communication does not constitute advice and should not be relied on as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Ernst & Young disclaims all responsibility and liability (including, without limitation, for any direct or indirect or consequential costs, loss or damage or loss of profits) arising from anything done or omitted to be done by any party in reliance, whether wholly or partially, on any of the information. Any party that relies on the information does so at its own risk. Liability limited by a scheme approved under Professional Standards Legislation.