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History of Agriculture Communication

History of Agriculture Communication. Agriculture Communication and Leadership. Communication. Need words, body language, actions or gestures to communicate. Communication. The process by which information is exchanged by individuals through a common system. Types of Communication.

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History of Agriculture Communication

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  1. History of Agriculture Communication Agriculture Communication and Leadership

  2. Communication Need words, body language, actions or gestures to communicate.

  3. Communication The process by which information is exchanged by individuals through a common system

  4. Types of Communication • Dyadic (two-person) – most informal exchanges between two people • Close proximity • Both people send and receive messages • Includes verbal and nonverbal stimulus • Small Group – three or more members of a group

  5. Types of Communication • Public – “Public” places, formal and structured, speaker addresses large group in an event as a speaker • Mass – most formal and most expensive, may include media

  6. Communication Models One Way- information travels from one source to a second

  7. Communication Models • Interactive – information is exchanged between two sources, includes feedback and interaction

  8. Role of Ag Com • Year 2000 – 281.4 million people in the United States • 1.8% Ag Producers • > 98% Urban/Suburban area

  9. Role of Ag Com (facts) • American agriculture is a high priority when considering national security • American food supply is safest in the world • Americans live longer • Americans are 3 inches taller than they were in 1900

  10. Role of Ag Com • Is the American public aware of this information? • What seems to be the problem? • Business of agriculture is a huge success … • the communication of agriculture is NOT. • % of jobs in the U.S. that are related to agriculture: 23%

  11. Role of Ag Com • Agriculture literacy has been left to the agricultural producer

  12. Agriculture History • Crop – any plant humans us for their own needs • Livestock – any animal humans use for their own needs • Weed – any plant that is out of place • Pest – any animal that is out of place

  13. Agriculture History • Agriculture began in the valleys of the • Tigris • Euphrates • Nile • Earliest records date back 6,000-8,000 years • Chinese farmers were highly respected in their communities

  14. Agriculture History • Crop production allowed people to stay in one location • With feed, livestock domestication became possible • Because of farming and ranching … • Civilizations were founded • Cultures were developed • Specialization was developed

  15. Agricultural Communication History • 3000 BC – Appearance of the plow • 1793 – Eli Whitney invented the cotton gin • 1810 – First agriculture magazine, Agricultural Museum, was established in District of Columbia • 1811 – First agricultural production fair held in U.S. (Massachusetts) • 1819 – Magazine American Farmer was released in wide circulation

  16. Agricultural Communication History • 1862 - The Morrill Act was passed • Established land grant universities • AGRICULTURE SCHOOLS!!! • 1905 – First class in ag journalism offered at Iowa State University • 1908 – Agricultural Journalism department created at University of Wisconsin, Madison • 1917 – The Smith-Hughes Act passed • Established vocational agriculture classes

  17. Agricultural Communication History • 1920 – Iowa State University offered B.S. in Agricultural Journalism • 1921 – First farm market news radio report broadcast (KDKA, Pittsburgh) • 1944 – National Association of Farm Broadcasters organized • 1952 – Newspaper Farm Editors of America established

  18. Agricultural Communication History • 1970 – Agriculture Communicators of Tomorrow (ACT) established • University organization for Ag Communication and Journalism majors • 2006 – Utah State University offered a B.S. in Agriculture Communication and Journalism

  19. Preparing Graphics Photo Job Sheet

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